Vending Machine
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Hotoven ltd Ireland
Business plan
06th of January 2013
Table of Contents Page
Confidentiality Agreement ii 1) Executive Summary 1
2) Company Description 2
Company Structure 2 Products and Services 3 Competitive Advantage 4 SWOT Analysis 5 Future Products 6
3) Market Analysis 3
Target market 3 Total market valuation 3 Targeted share 3 Market trends 3 Profile of competitors 3 Competitive advantage 8 Benefits to clients 8
4) Marketing/Sales Strategy 9
Marketing strategy 9 Revenue Resources 9 Sales Strategy 10 Sales Forecast 10 Pricing 10/11 Marketing and Communication 11
5) Staffing and Operations 13
Management Organization Charts 13 Staffing 13 Training Plans 14 Operations 14
6) Financial Projections 9
Key Assumptions 10 Profit and Loss Accounts 11 Balance Sheets 12 Cashflow Projections 13
7) Sales Pipeline 14
8) Funding Requirements 15
9) Appendices 45
10) Bibliography 46
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of .
It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to .
Upon request, this document is to be immediately returned to .
Signature
[pic]
Hotoven ltd Ireland
Business plan
06th of January 2013
Table of Contents Page
Confidentiality Agreement ii 1) Executive Summary 1
2) Company Description 2
Company Structure 2 Products and Services 3 Competitive Advantage 4 SWOT Analysis 5 Future Products 6
3) Market Analysis 3
Target market 3 Total market valuation 3 Targeted share 3 Market trends 3 Profile of competitors 3 Competitive advantage 8 Benefits to clients 8
4) Marketing/Sales Strategy 9
Marketing strategy 9 Revenue Resources 9 Sales Strategy 10 Sales Forecast 10 Pricing 10/11 Marketing and Communication 11
5) Staffing and Operations 13
Management Organization Charts 13 Staffing 13 Training Plans 14 Operations 14
6) Financial Projections 9
Key Assumptions 10 Profit and Loss Accounts 11 Balance Sheets 12 Cashflow Projections 13
7) Sales Pipeline 14
8) Funding Requirements 15
9) Appendices 45
10) Bibliography 46
Confidentiality Agreement
The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of .
It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to .
Upon request, this document is to be immediately returned to .
Signature
Bibliography: • Strategic Management of Tesco supermarket (2005) Ivory Research [online] Available at: http://www.ivoryresearch.com/sample5.php [Accessed 12th November 2012] • PEST Analysis (2009) how-to-start-a-business-guide.com [online] Available at: http://www.how-to-start-a-business-guide.com/pest-analysis.html [Accessed 30th November 2012] • Sports Equipment Cafe Business Plan Bplans Your business starts here [online] Available at: http://inventors.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=inventors&cdn=money&tm=4&gps=62_10_1348_585&f=11&tt=13&bt=1&bts=1&zu=http%3A//www.bplans.com/sample_business_plans.cfm [Accessed 30th November 2012] • Vending Machine Design (2012) Harrington Vending Machines Ltd. [online] Available at: http://www.harringtonvending.com/design.htm [Accessed 1st December 2012] • Jobber, D. (2010) Principles and practice of marketing. 6th ed.The McGraw-Hill Companes, Inc., 1221 Avenue of the Americas, New York, NY 10020: McGraw Hill companies. • Kocken, P, Eeuwijk, J, Kesteren, N, Dusseldorp, E, Buijs, G, Bassa-Dafesh, Z, & Snel, J. (2012) Promting the purchase of low-calorie foods from school vending machines: ACluster-Randomized Controlled Study, Journal of school health, 82, 3, pp. 115-122, Academic search complete, EBSCO host, viewed 17 December 2012. • Bplans your business starts here (2012)Vending services business plans. [online.] Available at http://www.bplans.com/vending_services_business_plan/market_analysis_summary_fc.php#.UOlYKuTtSSo (assessed 17 December 2012) ----------------------- Healthy Food Vending Machine Questionnaire