Vera Wang Research Paper

Vera Wang, 54, is a fashion designer born in New York City to a Chinese-American family. Wang was the daughter of a Chinese born business tycoon and an elegant, worldly mother who regularly shopped the couture shows in Paris. Wang began figure skating at the age of eight and began training for the Olympics in 1968 and ended up not doing well. She graduated from college of Sarah Lawrence with a degree in art history and tried working her way up the fashion food chain. Wang’s father had no faith in her but she had the passion and desire and continued to focus on fashion. In 1989, it was her own wedding that launched her wedding brand while working for Ralph Laure. She worked at Vogue magazine for sixteen years as a senior fashion editor before she became a successful
Vera Wang also served as design director for Ralph Lauren for two years. In 1990 with some financial backing from her father, Wang opened her first luxury salon in New York to showcase her own personal bridal designs. She designed gowns for celebrities like Mariah Carey, Alicia Keys, Jennifer Lopez and Victoria Beckham. Wang also was famous for the design of NFL football cheerleader and figure skater uniforms. Wang received international attention during the 1994 Olympics when she designed a hand-beaded ensemble for figure skater Nancy Kerrigan. To date, both her bridal and evening apparel are sold at over 55 upscale retailers, including Saks Fifth Avenue and Neiman Marcus. The reason Vera was so successful was the fact that she was able to understand the wants and needs of her clients, which kept them coming back to her. Wang used her failures to propel her farther and farther in the world. When one door closed, another opened. Wang also expanded her brand name through her fragrance, jewelry, eyewear, shoe and houseware collections. In 2005, Wang was selected as Womenswear Designer of the year by The Council of Fashion