Winning is a very important thing not only to athletes, but winning is very important to countries as well. In the early 1960s drugs were used more frequently among the communist nations who wanted to enhance their national prestige through sports. Countries such as China and East Germany have been guilty of using such practices as doping their athletes. The glory of winning a gold medal and what will follow after that is more important than anything else. It one of the major influences behind drug use in sports. The main concern now for athletes who are representing their countries is not just about the satisfaction of winning but the rewards for success. The rewards are staggering, as the dollar volume being showered on winners is second to none. The figures have become so mind-boggling that the interests of people involved in this lucrative business is no longer centred around ethical and health-related concerns.
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