Virtual Pin Boarding
Pinterest is a social bookmarking web site that was developed in 2008. The free mobile application became available in 2011 and brought in an unexpectedly large amount of downloads. Pinterest has managed to gain more than 27 million active users as of July 2012 (Vivo, 2013) and has jumped in the past year to 54 million users. (Hempel, 2013) This web and mobile application appeals mostly to the female demographic, unlike other applications such as, Facebook or Instagram that don’t have such a defined user. The reason for this is that the majority of content available is geared toward women. The platform offers many hair and beauty tips. There are sections for males such as automotive, but there is not nearly as much information for men as there is for the women.This paper’s purpose is to describe Pinterest and provide a brief discussion about the use, changes, and future uses of this web and mobile application.
The Pinterest platform is set up to resemble a real life pin board that can be used to share media content with other people. The website allows each user to have his or her own virtual pin board that they can use to upload, sort, and manage pins. The pins are any media content such as images, videos, etc. that a user places on their pin board. The user is able to take the pins that they post on their pin board and put them into categories, such as food, travel, & photography to keep their board organized. Users have the ability to be followed and to follow other users pin boards, and if they like what they see, ‘repin’ or copy the content to their own pin board. Most of the content located on Pinterest is just one repinned item that has circulated throughout the entire platform and reached many users.
Pinterest has brought
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