Vision Statement

Vision Statement

While a business would either undergo a quick or gradual, constant adaptation to its changing and competitive environment, there are certain core ideas that would stay the same and provide guidance in the process of strategic decision making (www.capsim.com.). These unchanging ideals are known as the business vision. The business vision statement comprised of three main components; core values, core purpose and visionary goals (www.quickmba.com). Core values are those that would remain unchanged regardless of time, current industry environment and any management trends. Core values are the building blocks of a company and are consisted of those values which strongly hold by the company. Core purpose is the reason that the company exists and it is also unchanging. Core purpose provides a clear direction of where the organisation is headed and distinguishes one organisation from another. On the other hand, visionary goals are objectives that a company decided to attain in the future. Once the goals have been reached, it is ultimately essential for the company to come up with a new goal/s to replace the old ones so as to ensure that the company would be successful in the long run. It is believed that both core values and core purpose of the company are discovered whereas visionary goals are selected. Therefore, a good vision statement is one that would not only reflect the management’s objectives for the company but would also point the company in a particular direction and plan for the road that lay ahead of it in the future.

The company that I am assigned to is called Andrew and it is an electronic sensor manufacturing company. A sensor is a device that senses the environment and it is used for security purpose. It is placed in things such as car to measure temperature, heat and speed. The electronic sensor market is continuously changing. Customer’s expectation is also changing. Customers want a smaller sensor with a high performance. Some