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Visual and Audio Visuals

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Visual and Audio Visuals
AUDIO AND VISUAL SIGNAL: THEIR USES IN COMMUNICATING IN BUSINESS AND INDUSTRY

Introduction:

The word “Signal” is derived from the Latin word “signum”, which means a mark or sign. It is simply means transmitting information using different ways. Signal Communication is the method or means of conveying information of any kind from one person or place to another. The Means of Communication is the medium by which a message is conveyed from one person or place to another Agency of Communication is a facility which embraces the personnel and equipment necessary to provide signal communication by any particular means.

Actually, these signals are very important for communication in business. There are two kinds of signals; Voice is a direct communications between two or more individuals. It is the most common method available to the user and it includes telephone, voice radio and radio wire integration. There is a big importance of human visual signals in human collaboration. Also, Visual signals include, among other things, gesture, facial expression, and direction of gaze.

Shannon and Weaver are considered one of the most important seeds from which communication theory has grown. They described communication as a simple, linear process of sending a signal from sender to receiver. The focus is on the precision and efficiency of communication.
The aim of this article is to investigate how audio and visual signals are important to in communication in business and industry.

Syahirah Hasifah, said, "People tend to eye-minded, and the impacts visual aids bring to a presentation are, indeed, significant” “With pictures, the concepts or ideas you present are no longer simply words- but words plus images” Nature and Purpose of Audio and Visual Aids Being memorable."

Body paragraphs:

Audio and visual aids in business communication and training help in numerous ways. Each individual understands and retains information differently, which is why



References: by Matt McKay, Demand Media. (2009). How Do Audio/Visual Aids Help in Business Communication?. infocomm13. 32 (1), 1-3. Brooke Westphal. (2010). Visual Aids for Business Communication. Available: http://www.ehow.com/about_6545740_visual-aids-business-communication.html. Last accessed 12th May 2013. Mark J. (2009). When Should a Small Business Use Multimedia?. Available: http://www.smallbusinessmultimedia.com/article2.html. Last accessed 17th May 2013. Agneta Gulz (2009). the role of human visual signals in collabration . MSc Dissertation: University of Skövde. 11-40.

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