Visual Elements Memo

CONTEXT–AUDIENCE–PURPOSE PLANNING SHEET | CONTEXT ANALYSIS | What is the background for this MESSAGE? Catalysts and triggers? | A significant variance in average grades of students, in relevance to their field of study, has led me to believe that the program entrance prerequisites for Math 12, of business and marketing students should be increased, to match that of the accounting program. | AUDIENCE ANALYSIS | IDENTITY | Who is my PRIMARY audience? (Internal/External; Name/position) | The chairs of Marketing and Business Programs at Kwantlen Polytechnic University | | Who is my SECONDARY audience? (Internal/External; Name/position) | The Dean of the School of Business at Kwantlen Polytechnic University | KNOWLEDGE | What background do they (already) have on this issue? | (High Medium Low)They are not instructors of the Business Statistics 1110 course, and would not have seen the variance in students’ grades the same way I have. | | What knowledge do they (already) have about this issue? ( | (High Medium Low)The chairs, as well as the Dean are aware of the program entrance requirements in relation to business and marketing programs; however they are probably unaware of the variance it produces in final grades of the Business Statistics 1110 course. | RELATIONSHIP | What is my credibility/relationship w this audience? | (High Medium Low) TrustThe chairs of Business and Marketing programs are probably other instructors I may have worked with previously. We are all instructors at Kwantlen Polytechnic University, and want the best for the students that we teach. | ATTITUDE | How will they probably feel about my action request? | (Hostile Negative Neutral Open PositiveIt may seem like a strong request to alter the program entrance requirements in regards to only one course at Kwantlen, but the higher grade in Math 12 will suit students at Kwantlen better for Business