Vodafone Marketing Strategy
a paper on | Marketing Strategy for | Vodafone | | [Type the author name] | [Pick the date] |
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Table of Contents 1. Executive Summary: 3 2. Introduction to Topic: 3 3. Situation Analysis: 4 2.1. SWOT Analysis: 4 2.1.1. Strengths: 4 2.1.2. Weaknesses: 5 2.1.3. Opportunities: 5 2.1.4. Threats: 6 2.2. PESTLE Analysis: 7 2.2.1. Political Factors: 7 2.2.2. Economic Factors: 8 2.2.3. Sociological Factors: 8 2.2.4. Technological Factors: 8 2.2.5. Legal Factors: 8 2.2.6. Environmental Factors: 9 4. Differential Advantage Analysis: 9 5. Segmentation, Targeting and Positioning Strategy: 10 4.1. Segmentation: 10 4.2. Targeting: 11 4.3. Positioning: 11 6. Marketing Objectives: 12 7. Marketing Mix Strategy: 13 6.1. Product Strategy: 13 6.2. Pricing Strategy: 13 6.3. Place Strategy: 14 6.4. Promotion Strategy: 14 6.6. People: 15 6.7. Physical Evidences: 15 8. Conclusion: 15 9. Reference 17
Executive Summary:
Vodafone, which is a brand of mobile service provider offering its excellent mobile network services to consumer in different parts of the world including the UK. The firm has accomplished remarkable success throughout its past, however during the recent past as the competition in the market has intensified and the environmental factors have been experiencing much more changes, and the firm's market share is under constant attacks from different competitors. Realizing the significance of sound marketing strategy for the organisation, the paper presents a marketing plan for the organisation. The paper first presents a detail situation analysis that is followed by a detail marketing strategy that could enable the organisation to better position itself in the UK mobile phone network market.
Introduction to Topic:
The UK mobile market offers many opportunities as the market is experiencing strong growth. Not only the mobile phone manufacturer is capturing the growth potential through the development of new and improved
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Table of Contents 1. Executive Summary: 3 2. Introduction to Topic: 3 3. Situation Analysis: 4 2.1. SWOT Analysis: 4 2.1.1. Strengths: 4 2.1.2. Weaknesses: 5 2.1.3. Opportunities: 5 2.1.4. Threats: 6 2.2. PESTLE Analysis: 7 2.2.1. Political Factors: 7 2.2.2. Economic Factors: 8 2.2.3. Sociological Factors: 8 2.2.4. Technological Factors: 8 2.2.5. Legal Factors: 8 2.2.6. Environmental Factors: 9 4. Differential Advantage Analysis: 9 5. Segmentation, Targeting and Positioning Strategy: 10 4.1. Segmentation: 10 4.2. Targeting: 11 4.3. Positioning: 11 6. Marketing Objectives: 12 7. Marketing Mix Strategy: 13 6.1. Product Strategy: 13 6.2. Pricing Strategy: 13 6.3. Place Strategy: 14 6.4. Promotion Strategy: 14 6.6. People: 15 6.7. Physical Evidences: 15 8. Conclusion: 15 9. Reference 17
Executive Summary:
Vodafone, which is a brand of mobile service provider offering its excellent mobile network services to consumer in different parts of the world including the UK. The firm has accomplished remarkable success throughout its past, however during the recent past as the competition in the market has intensified and the environmental factors have been experiencing much more changes, and the firm's market share is under constant attacks from different competitors. Realizing the significance of sound marketing strategy for the organisation, the paper presents a marketing plan for the organisation. The paper first presents a detail situation analysis that is followed by a detail marketing strategy that could enable the organisation to better position itself in the UK mobile phone network market.
Introduction to Topic:
The UK mobile market offers many opportunities as the market is experiencing strong growth. Not only the mobile phone manufacturer is capturing the growth potential through the development of new and improved