Vodafone Marketing Strategy

Budget: Nuts & Bolts Boost to infrastructure for urban poor Allocation for Jawaharlal Nehru National Urban Renewal Mission is being stepped up by 87 per cent to Rs 12, 887 crore. To improve the lot of the urban poor, the Budget allocated for housing and provision of basic amenities is being increased to Rs 3,973 crore. This includes the provision for Rajiv Awas Yojana, a new scheme announced by the President of India. This scheme, the parameters of which are being worked out, is intended to make the country slum-free in the next five years. Budget for Mumbai floods To address the problem of flooding in Mumbai, Brihan Mumbai Storm Water Drainage Project was initiated in 2007. The cost of the project is about Rs 1,200 crore. The project is being funded through Central assistance. Up until 2008-09, a sum of Rs 500 crore was released for this project. The provision for this project is being enhanced from Rs 200 crore in Interim BE to Rs 500 crore to expedite its completion. More money for power scheme Allocation for the Accelerated Power Development and Reform Programme (APDRP) — an important scheme for reducing the gap between power demand and supply — is being increased to Rs 2,080 crore, a steep rise of 160 per cent from Rs 2,080 crore which was the budget estimate of 2008-9. Blueprint for National Gas Grid There’s a proposal to develop a blueprint for long-distance gas highways leading to a National Gas Grid. This would facilitate transportation of gas across the length and breadth of the country. Task force for farmers A special task force is being set up to examine and provide a course of action for farmers in some regions of Maharashtra. A large number of farmers had taken loans from private money lenders and the loan waiver scheme did not cover them. Push to irrigation The additional Rs 1,000 crore for the Accelerated Irrigation Benefit Programme (AIBP) marks a 75 per cent increase in allocation over the 2008-09(BE). The