Volvo Strategy
[pic]
Strategy Project on Volvo Group
By,
Group - 4
Introduction
Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services. Although Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer considers itself officially founded on 14 April 1927. In 1924, Assar Gabrielsson, a SKF Sales Manager, and Engineer Gustav Larson, the two founders, decided to start construction of a Swedish car. Their vision was to build cars that could withstand the rigors of Sweden 's rough roads and cold temperatures. This has become a feature of Volvo products ever since. Though the central idea of establishing Volvo was to build cars, it was never successful in building the cars that it wished to build.
Volvo currently has the following business units:
Volvo trucks is a global truck manufacturer based in Sweden, owned by Volvo Group - AB Volvo it is the world 's second largest heavy-duty truck brand. The first Volvo truck rolled off the production lines in 1928. With global headquarters in Gothenburg, Sweden, Volvo manufactures and assembles its trucks in 15 countries. Volvo Trucks produces and sells over 100,000 units annually.
Volvo CE (Construction Equipment) develops, manufactures and markets equipment for the construction and related industries. Volvo CE 's product leaders in many world markets include a comprehensive range of wheel loaders, wheeled and crawler hydraulic excavators (aka diggers), articulated haulers (aka dumpers), motor graders, backhoe loaders, skid steer loaders.
Volvo buses is a subsidiary and a business area of the Swedish vehicle maker Volvo, which became an independent division in 1968. It is based in Gothenburg. It is the world 's second largest bus manufacturer, with a complete range of
Strategy Project on Volvo Group
By,
Group - 4
Introduction
Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services. Although Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer considers itself officially founded on 14 April 1927. In 1924, Assar Gabrielsson, a SKF Sales Manager, and Engineer Gustav Larson, the two founders, decided to start construction of a Swedish car. Their vision was to build cars that could withstand the rigors of Sweden 's rough roads and cold temperatures. This has become a feature of Volvo products ever since. Though the central idea of establishing Volvo was to build cars, it was never successful in building the cars that it wished to build.
Volvo currently has the following business units:
Volvo trucks is a global truck manufacturer based in Sweden, owned by Volvo Group - AB Volvo it is the world 's second largest heavy-duty truck brand. The first Volvo truck rolled off the production lines in 1928. With global headquarters in Gothenburg, Sweden, Volvo manufactures and assembles its trucks in 15 countries. Volvo Trucks produces and sells over 100,000 units annually.
Volvo CE (Construction Equipment) develops, manufactures and markets equipment for the construction and related industries. Volvo CE 's product leaders in many world markets include a comprehensive range of wheel loaders, wheeled and crawler hydraulic excavators (aka diggers), articulated haulers (aka dumpers), motor graders, backhoe loaders, skid steer loaders.
Volvo buses is a subsidiary and a business area of the Swedish vehicle maker Volvo, which became an independent division in 1968. It is based in Gothenburg. It is the world 's second largest bus manufacturer, with a complete range of
References: • Source: http://en.wikipedia.org/wiki/Volvo • Source: ar_2011_eng.pdf, Annual Report 2011 of the Volvo Group. • Source:http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/global-truck-industry/Documents/global-truck-industry.pdf • Source: http://www.rwbaird.com/docs/yourreports/cruisin.pdf