WAC Cadbury
Written Analysis of the Case:
CADBURY
Submitted by:
Dexter Batingal
Keziah Gentugaya
Patrick John Tabay
Rick Elmann Labrador
Ann Beniga
Group 2
Submitted to:
Ramon Crisostomo
Professor
I – Executive Summary The gist of the case study is the struggle of an ethical company in maintaining the integrity of its supply chain. The call for a legislation that will affect the product labeling of all chocolates available on grocery shelves created an impact in marketing the product. Cadbury, had its humble beginnings In 1824, at age 22, Birmingham, England, John Cadbury, one of ten children of a prominent Quaker family, opened a small grocery store on fashionable Bull Street. The grocery was stocked with English staples of tea and coffee as well as mustard and hops. As a sideline, he also sold cocoa and drinking chocolate, both considered luxury goods only affordable by the prominent and wealthy.
According to Cadbury lore, John prepared the drinking chocolate using a mortar and pestle, experimenting with cocoa beans from South and Central America and adding sugar. He soon was selling a range of cocoa and mixing a variety of drinks. By 1831, John Cadbury had rented a small factory to manufacture drinking chocolate and cocoa. The founders of Cadbury were social reformists who advocates against child slavery and cruelty to animals.
The dilemma facing the company now is how can they equate chocolate with little luxury, love and celebration when children work as slaves in cocoa farms of Coite d’ Ivore? This part presents an overview on what the case study is about, aside from the profile of the company or individual that is involved in the study. This should be limited to only one (1) paragraph. II – Industry Analysis Threat of Substitutes The threat of substitute products or
CADBURY
Submitted by:
Dexter Batingal
Keziah Gentugaya
Patrick John Tabay
Rick Elmann Labrador
Ann Beniga
Group 2
Submitted to:
Ramon Crisostomo
Professor
I – Executive Summary The gist of the case study is the struggle of an ethical company in maintaining the integrity of its supply chain. The call for a legislation that will affect the product labeling of all chocolates available on grocery shelves created an impact in marketing the product. Cadbury, had its humble beginnings In 1824, at age 22, Birmingham, England, John Cadbury, one of ten children of a prominent Quaker family, opened a small grocery store on fashionable Bull Street. The grocery was stocked with English staples of tea and coffee as well as mustard and hops. As a sideline, he also sold cocoa and drinking chocolate, both considered luxury goods only affordable by the prominent and wealthy.
According to Cadbury lore, John prepared the drinking chocolate using a mortar and pestle, experimenting with cocoa beans from South and Central America and adding sugar. He soon was selling a range of cocoa and mixing a variety of drinks. By 1831, John Cadbury had rented a small factory to manufacture drinking chocolate and cocoa. The founders of Cadbury were social reformists who advocates against child slavery and cruelty to animals.
The dilemma facing the company now is how can they equate chocolate with little luxury, love and celebration when children work as slaves in cocoa farms of Coite d’ Ivore? This part presents an overview on what the case study is about, aside from the profile of the company or individual that is involved in the study. This should be limited to only one (1) paragraph. II – Industry Analysis Threat of Substitutes The threat of substitute products or