The flyers also devote an inordinate amount of space to community oriented and patriotic topics. Unraveling the symbolic puzzle presented by the distinctive elements of Wal-
Mart flyers draw our attention to the importance of retail and retail symbolism.
Published research offers many reasons for Wal-Mart's success in the US market. Its exemplary growth has been attributed to the large size of the US market. Sam Walton,
Wal-Mart's founder recently pasted away flyer an airplane, was the reason why Wal-
Mart does so well. The theoretical framework driving