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Marketing Plan Outline
Key Questions to Answer Mission Vision, Goals
1. What is the business’ mission & vision? (a successful business has a direction that all staff aligns with, and a clear picture of the future)
2. What are your goals, objectives, strategies and tactics? (what you want to do, why you are doing it and how will you accomplish this) Measurements
3. How will you measure and track your results? (Each goal should be measured and the results recorded in order to track what is working and what is not ).
Target Market
4. Who is your target Market? (focus on who is your customer and know their needs and wants.
Logo, Slogan, Colors, Positioning Statement
5. Do you have a logo? (a logo should be a unique , simple mark that represents and brands your business?)
6. What is your slogan or tag line? (An original, creative statement that tells your customer what your business is about)
7. What are your businesses colors? (Colors represent feelings and emotions and brands your identity)
8. What is your positiong statement? (A positioning statement sells your product or service, it sets you apart from your competitor. You must target your customer, say what you will do for that customer, how will you do it and why you do it better than your competitors.) Marketing Needs, Demographics, Trends
9. Is there a market demand for your Product or service? (you need to have a market or you don’t have a business)
10 .Have you distributed a customers needs assessment/survey relating to your product or service? (you will find out what your customers needs and wants are-The results guide your marketing goals)
11. Who are your potential customers? What is their demographics? (age, income, interests, culture, habits, etc..)
12. Does your product or service keep up with the current trend?( It is important to stay on the cutting edge of technology & know what is important
Key Questions to Answer Mission Vision, Goals
1. What is the business’ mission & vision? (a successful business has a direction that all staff aligns with, and a clear picture of the future)
2. What are your goals, objectives, strategies and tactics? (what you want to do, why you are doing it and how will you accomplish this) Measurements
3. How will you measure and track your results? (Each goal should be measured and the results recorded in order to track what is working and what is not ).
Target Market
4. Who is your target Market? (focus on who is your customer and know their needs and wants.
Logo, Slogan, Colors, Positioning Statement
5. Do you have a logo? (a logo should be a unique , simple mark that represents and brands your business?)
6. What is your slogan or tag line? (An original, creative statement that tells your customer what your business is about)
7. What are your businesses colors? (Colors represent feelings and emotions and brands your identity)
8. What is your positiong statement? (A positioning statement sells your product or service, it sets you apart from your competitor. You must target your customer, say what you will do for that customer, how will you do it and why you do it better than your competitors.) Marketing Needs, Demographics, Trends
9. Is there a market demand for your Product or service? (you need to have a market or you don’t have a business)
10 .Have you distributed a customers needs assessment/survey relating to your product or service? (you will find out what your customers needs and wants are-The results guide your marketing goals)
11. Who are your potential customers? What is their demographics? (age, income, interests, culture, habits, etc..)
12. Does your product or service keep up with the current trend?( It is important to stay on the cutting edge of technology & know what is important