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Eureka Forbes launches mobile water purifier

NEW DELHI: Home appliances maker Eureka Forbes has launched mobile water purifier 'Aqua guard-on-the -Go ', priced at Rs 595.
Aqua guard-on-the-Go is in shape of a sipper loaded with miniaturized water purification technology and would be available across retail outlets and general stores, Eureka Forbes said in a statement.
It would be available in four variants - black mystery, pink beauty, pearl white and racy blue, Eureka Forbes, a part of ShapoorjiPallonji Group, said.
Commenting on the development, Marzin R Shroff, Eureka Forbes CEO - Direct Sales and Senior VP, Marketing, said the miniaturized water purification technology was rolled out after seven years of research.
"Aqua guard-on-the-Go is perhaps the only water purifier in India which can enable affordability, adaptability and availability of safe drinking water for Indians. It is an important milestone in the history of brand Aqua guard which will take our market leadership in India to the next level," he added.
The company said, the water purifier is powered by space nano technology, which has 100 core plus optimally charged active sites that attract and can remove 99.9 per cent harmful bacteria and virus.
Water filled in sipper passes through a maze of nano sized positive charged media that traps negatively charged pathogens and other impurities to decontaminate drinking water, the company said.
It would attract the travelers, school/college students, sports and fitness enthusiasts.
Eureka Forbes, which had a turnover of Rs 1,776 core last year, has a customer base of 15 million with presence in 450 cities and towns in India and a globally across 35 countries.

In 1997, Solerex ventured into the water refilling stations business. Utilizing its expertise and supplier channels in reverse osmosis, water filtration, and purification systems, the Company was able to offer the market superior equipment at a



References: Aquaya and IFC, 2011. The Market for Water Treatment and Vending Enterprises in Kenya. SSAWA Market Brief Issue #2.Nairobi. Githinji, P. Thriving bottled water business attracts thirsty vendors. The Standard. April 6, 2010. Accessed on the Standard Online website (www.standardmedia.co.ke) on June 10, 2010. Government of Kenya, 2010. The Customs and Excise Act, Chapter 472. Nairobi. Government of Kenya, 2009. The Value Added Tax Act, Chapter 476 and The Subsidiary Legislations (Revised Edition, 2009).Nairobi. Accessed on the Kenya Revenue Authority website (www.kra.go.ke/index.php/domestic-taxes/vat/vat-downloads) on May 15, 2012. Kenya Bureau of Standards (KEBS), 2007. Drinking Water – Specification, Part 1: The Requirements for Drinking Water (KS 459-1:2007). Nairobi. Kenya Revenue Authority (KRA), 2011-2012. Income Tax at a Glance 2011-2012. Nairobi. Accessed on the Kenya Revenue Authority website (www.kra.go.ke/index.php/downloads/dtd-brochures) on May 16, 2012. Kenya Revenue Authority (KRA), 2011-2012. Turnover Tax 2011-2012. Nairobi. Accessed on the Kenya Revenue Authority website (www.kra.go.ke/index.php/downloads/dtd-brochures) on May 16, 2012.

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