Web Search Engine and Google
GOOGLE INC. Internal Analysis Macarena Vayá Duarte
GOOGLE INC. INTERNAL ANALYSIS
EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets, skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the present time. Since it was launched, the number and variety of services available from Google has exploded, and nowadays counts with an exceptional variety in its offerings. This report covers a deep internal analysis in order to understand and predict the company’s performance and to answer the question of what possible strategic options the company could take.
INTRODUCTION Search engine companies haven’t been operating for so long. Most of them came into existence in the 90’s. Many of them have already disappeared, or have been absorbed in order to be able to compete with bigger companies. The growth of the use of Internet and the increase of available data (www.internetworldstats.com), has made finding data accurately and quickly highly important. Search engine companies and search engine strategies have become very important to webmasters and to companies marketing departments whom want their products and services to appear at the top of the list and on the most used search sites. Search engine companies earn their money through many different ways, but in general their main income source is paid advertising. (Wired, 2012)
HISTORY AND EVOLUTION OF THE COMPANY Two Stanford University computer science graduate students, Sergey Brin and Larry Page, founded Google Inc. in 1998. It started as a garage company, and in only 15 years has become a firm that employs over 30,000 people all over the world. The two founders met in 1995 and began formulating their
GOOGLE INC. INTERNAL ANALYSIS
EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets, skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the present time. Since it was launched, the number and variety of services available from Google has exploded, and nowadays counts with an exceptional variety in its offerings. This report covers a deep internal analysis in order to understand and predict the company’s performance and to answer the question of what possible strategic options the company could take.
INTRODUCTION Search engine companies haven’t been operating for so long. Most of them came into existence in the 90’s. Many of them have already disappeared, or have been absorbed in order to be able to compete with bigger companies. The growth of the use of Internet and the increase of available data (www.internetworldstats.com), has made finding data accurately and quickly highly important. Search engine companies and search engine strategies have become very important to webmasters and to companies marketing departments whom want their products and services to appear at the top of the list and on the most used search sites. Search engine companies earn their money through many different ways, but in general their main income source is paid advertising. (Wired, 2012)
HISTORY AND EVOLUTION OF THE COMPANY Two Stanford University computer science graduate students, Sergey Brin and Larry Page, founded Google Inc. in 1998. It started as a garage company, and in only 15 years has become a firm that employs over 30,000 people all over the world. The two founders met in 1995 and began formulating their