SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses which are internal factors of a company, and Opportunities, and Threats which are external factors, is a critical exercise for any business. For a wedding planner, this approach can help analyze current operations, identify areas of opportunity and compete effectively against other local wedding planners. A SWOT analysis helps to organize advertising objectives and tactics to build a strategy that has a high level of impact.Each year thousands of men and women get married. When getting married, couples basically have two main planning options. They can either plan their own wedding or they can hire a professional wedding planner. Our company plan elegant, stylish, glamorous and fun celebrations for sophisticated couples who want first class service and a world-class event. Our company is based in Paris, the most romantic city in the world.
Let 's talk now about Strengths:
A wedding planner must first identify the strengths of the business before being able to translate these advantages into business growth. These strengths could be years of experience in the wedding industry, a background in interior design that translates into wedding decor set-up, or even a vast network of vendors for clients can choose from. By discerning what comparative advantage your business has in the marketplace, you can begin to develop a strategy that highlights these strengths and conveys them to your target market.
Value added wedding planner services is more popular than ever. There are plenty of wedding planners that provide down-market services, so by providing high-end services, we can create a competitive advantage in this marketplace.
Having high quality staff members will allow us to focus our efforts on more important and complex tasks so we have to provide an efficient training for each employee by clearly