Weighted Blanket Marketing Paper
Executive Summary
The goal is to create a company that makes weighted blankets that are quality items but are reasonably priced. The company has been created, not to make a profit, but to help those with Autism and Sensory Processing Disorders. The goal the first year is to break even. The goal the second year is to put all the profits into making blankets to be given away. They will be given away to those who can’t afford to purchase a blanket. The long term goal is to increase the amount of blankets given away each year.
Situation Analysis Weighted blankets are used by individuals with Autism, Sensory Processing Disorder, and other neurological disorders. The blankets come in various sizes and weights. The blankets help a child improve body awareness, calm down, approve attention and focus, and decrease sensory seeking behaviors. (1) The blankets can also help adults as well. The Center for Disease Control estimates that Autism affects 1 in every 110 children. (2) The number has dramatically grown and the need for items such as weighted blankets has grown. The blankets are expensive and many parents don’t have the financial means to afford the blankets due to the cost. The goal is to make quality blankets that are also affordable.
Market Summary
The market will be individuals with autism, sensory processing disorders, and other related disorders. The market is a very specialized market. The blankets come in different sizes, so as the child grows they will need to purchase an additional blanket. This item doesn’t have an infinite life, so the blankets will need to be replaced every few years, depending on how often the blanket is washed. Although the market is extremely specialized, there is a need for this product and an existing demand.
SWOT Analysis
Strengths:
- Resources available to get word of mouth out regarding new product.
- Product is already on the market and there is a known need for the product.
Weaknesses:
-
The goal is to create a company that makes weighted blankets that are quality items but are reasonably priced. The company has been created, not to make a profit, but to help those with Autism and Sensory Processing Disorders. The goal the first year is to break even. The goal the second year is to put all the profits into making blankets to be given away. They will be given away to those who can’t afford to purchase a blanket. The long term goal is to increase the amount of blankets given away each year.
Situation Analysis Weighted blankets are used by individuals with Autism, Sensory Processing Disorder, and other neurological disorders. The blankets come in various sizes and weights. The blankets help a child improve body awareness, calm down, approve attention and focus, and decrease sensory seeking behaviors. (1) The blankets can also help adults as well. The Center for Disease Control estimates that Autism affects 1 in every 110 children. (2) The number has dramatically grown and the need for items such as weighted blankets has grown. The blankets are expensive and many parents don’t have the financial means to afford the blankets due to the cost. The goal is to make quality blankets that are also affordable.
Market Summary
The market will be individuals with autism, sensory processing disorders, and other related disorders. The market is a very specialized market. The blankets come in different sizes, so as the child grows they will need to purchase an additional blanket. This item doesn’t have an infinite life, so the blankets will need to be replaced every few years, depending on how often the blanket is washed. Although the market is extremely specialized, there is a need for this product and an existing demand.
SWOT Analysis
Strengths:
- Resources available to get word of mouth out regarding new product.
- Product is already on the market and there is a known need for the product.
Weaknesses:
-