What Are Brown Forman Initiatives?

The Brown-Forman Corporation is the world's largest distributions of spirits and wine, which uses ingredients that are climate sensitive and water intensive. The company's long-term interests are to cut our energy consumption and the greenhouse gas emissions (GHG). So, they do not send waste to landfills, and they watch water discharge. The establishment is a leader in their industry as well as in the countries they have a significant presence. As a matter of fact, Brown-Forman initiatives will help with improving climate conditions, which is good for the company's bottom line. For instance, "it influences and enhances brand reputation, contributes to responsible risk management and creates significant cost savings with efficiency within their
operations" (Brown-Forman, 2016). For this reason, customers like the organization's products because they care about the educational and cultural crisis. Therefore, I would suggest that they focus their sustainability thinking on improving the efficiency of their processes that uses energy. It can happen if the company's leadership work towards "prioritizing sustainability in the capital budgeting process" (Brown-Forman, 2016).