What Are Cultural Norms
ase Study: Cultural Norms, Fair & Lovely, And Advertisin
I consider they are doing a terrific job; but again even when they reworked the advertising message, ¨advertising focus is now on the message that lighter skin enables women to obtain job conventionally held by men¨. The idea is still unconsciously there (success based on skin color). AIDWA and other campaigns will persist on their attempts to remove the product. As I said before, I think ads should be explaining what the product is about, its effects and how to use it. Even when this company did not create the prejudice, it is indirectly helping to sustain it. I really like the general idea of the Foundation, and I think it is an excellent start; because they are encouraging ¨women
I consider they are doing a terrific job; but again even when they reworked the advertising message, ¨advertising focus is now on the message that lighter skin enables women to obtain job conventionally held by men¨. The idea is still unconsciously there (success based on skin color). AIDWA and other campaigns will persist on their attempts to remove the product. As I said before, I think ads should be explaining what the product is about, its effects and how to use it. Even when this company did not create the prejudice, it is indirectly helping to sustain it. I really like the general idea of the Foundation, and I think it is an excellent start; because they are encouraging ¨women