What other sources does the author use to boost their credibility (respected leaders, research, statistics, etc.)? The speaker’s credibility was directly demonstrated through reference to his background where he sought to show more love and kindness to others. Emotion and values (pathos): How does the author appeal to the values and emotions of the audience? Do they use motivating emotions like fear or compassion? Do they try to identify with the audience (e.g. I’m just like you. Do they use humor or vivid details? Appeal to compassion – by urging the audience to be “more loving” and to showcase the “high standard of kindness” associated with the university and church. Humor- the speaker uses humor and self- depreciating remarks (e.g. “aging hipster Mormon” ) helping him to establish common grounds with the audience and making the message more palatable. Logic and structure (logos): Does the author use a clear structure (first/second/third)? Does the author use a set of guiding questions or principles? Does the author use repetition of key words or phrases for emphasis? Does the author give evidence to support their points, or do they simply make claims and give opinions without any references, examples, etc.? The speaker repeats terms and phrases such as “conduct of your lives”, “culture of contempt”, and “our nation and world need this”. The evidence is limited as the speaker uses his personal experience, and rhetorical skills. However, there were references to some research on
What other sources does the author use to boost their credibility (respected leaders, research, statistics, etc.)? The speaker’s credibility was directly demonstrated through reference to his background where he sought to show more love and kindness to others. Emotion and values (pathos): How does the author appeal to the values and emotions of the audience? Do they use motivating emotions like fear or compassion? Do they try to identify with the audience (e.g. I’m just like you. Do they use humor or vivid details? Appeal to compassion – by urging the audience to be “more loving” and to showcase the “high standard of kindness” associated with the university and church. Humor- the speaker uses humor and self- depreciating remarks (e.g. “aging hipster Mormon” ) helping him to establish common grounds with the audience and making the message more palatable. Logic and structure (logos): Does the author use a clear structure (first/second/third)? Does the author use a set of guiding questions or principles? Does the author use repetition of key words or phrases for emphasis? Does the author give evidence to support their points, or do they simply make claims and give opinions without any references, examples, etc.? The speaker repeats terms and phrases such as “conduct of your lives”, “culture of contempt”, and “our nation and world need this”. The evidence is limited as the speaker uses his personal experience, and rhetorical skills. However, there were references to some research on