E4 is a channel which provides the audience with a variety of shows that fit into separate genres and have a mixture of programmes for their audience. The institution have specific timings for specific shows, there are some shows such as 'Dog Soldiers 'and the 'Inbetweeners rude road trip' which are shown after 9pm. This is because there are certain images/language which have been used in the programme and is not suitable for those at the age of 15. This is where the primary audience fits in, E4 shows are for those at the age of 15-35 therefore they are classed as the primary audience as it is targeted at them however some shows may not be suitable for those at 15 such as the inbetweeners due to inappropriate launguage and images such as nudity therefore the institution should think about their target audience in order to allure more viewers. This attracts less audience because it comes on at such a late time that most people would not be up to watch it, these shows which provide bad language or images would attract teenagers more than those at a mature age because teenagers feel the need to know what goes on around them which is provided through surveillance in the TV shows. So screening the shows at a late time they attract less audience which means that their viewers may drop at night and this can affect their institution severely.
E4 show very interesting and a variety of shows throughout the day and they all target different audience, for example 'My Mad Fat Diary' is a show which is most likely aimed at girls who are going through obesity however this show also includes a mental illness and throughout this show audience pleasure is provided to the audience this is diversion where the audience have an escape from problems because the ones shown in the show are worse compared to the ones they are going through. On the channel there is not a show which attracts a full on audience such as female, male and adults. To become more successful