What Is Publix's Competitive Strategy

Marketing Strategy

Objectives
Publix strives to meet the every needs of each individual customer. Their objective is to match Publix’s products and services offered with demands from their customers to assure competitive success. Throughout the marketing division, the department ensures the customers necessities or requests drive the design and performance for the products proposed. Additionally, the marketing strategies determined would maximize the long-term profits that are effectively implemented throughout Publix’s organization. Successful implementation creates discernment among customers that illustrates marketing has successfully reached its target markets. The team of marketers believes in developing a group of expert resources and maintains a team of specialists rather than generalists. Among the
Throughout each of the organizations locations, each area has been specifically designed to meet the requirements of each and every type of customer. Publix chooses to make sure the customers are able to shop in their grocery stores and find exactly what they need. This is made possible through market segmentation. Segmentations allow food distributors to align themselves with the local consumers to serve the audiences more efficiently (Marketing At Publix, 2014). In this case, Publix takes into account that more regions will be more productive than others so they distribute accordingly and set up locations tactically. Based on location, for example, Publix will change its name to fit into the community it distributes around. Recently, Publix has expanded into the Hispanic community in the Southeast where many Hispanics tend to migrate. Some of the locations near these Hispanic orientated communities named their locations to Publix Sabor, showing that the location emphasizes more Hispanic food products (Marketing At Publix,