3. Why are these factors important and how do they influence the OB of a firm?
In the Hiring process or recruitment area, what seems to be important for evaluation is, firstly the attitude of an individual to the professional project that the organization is proposing to him, especially it capability to catch the challenges of his or her job, and to do a self-assessment of his technical and intellectual abilities toward an effective realization of his job tasks in order to meet the goals and objectives expected by the organization. …show more content…
For instance, the failure of Nokia (the biggest mobile phone maker of the world in 2009, with 38.6% of market share) to meet the challenge of completion from South Korea and USA majors like Samsung and Apple respectively, was predominantly due to the absence of imaginative decisions that would have responded to the threat existing in the market. Nokia never had a strong presence in North America. Due to this, Mr. Elop a US citizen just appointed as CEO failed to puzzle out the brand power of Nokia. In India for example, only the name Nokia was synonymous of quality product, until 2012, years after the emergence of the iPhone. Obviously, the industry was migrating to new technological pattern, especially with the conception and manufacturing of more sophisticated phone devices, performant and user friendly. The truth is that Mr. Elop simply thought the firm could not take the Android route because it was too late, as too many fishes where already in the pond. Asian and European markets were expecting for a smart phone from Nokia that could do everything that other phones could do, but he never realized that. Finally, Nokia got a half-heartedly developed Windows platform, which lack the most basic features of such as Bluetooth and expandable storage. The consequence was that, after getting far from perfect and unfamiliar products, customers flocked to other brands and Nokia lost the emotional connection with the customers. This situation can be analyzed under the prism of the transactional manager versus the transformational leadership concept. In short, a senior manager, CEO or whatever must read and capture the trends and the dynamics of the industry in which the firm is evolving. The customers are kings and the competitors are