Why Are Tweens Important In Advertising

Joey pulls out his phone and looks through Pinterest. Advertisements pop up telling him that their product is the best; he notices an ad for coke and sour cream and onion potato chips. Joey walks into the grocery store - and heads for the beverage section. Teens and tweens are targeted and constantly ushered to buy and do something by advertisements all over the world want to get the teens and tweens to want their products so they are constantly targeted and important to advertisers. Ads can be found on computers phone consoles and almost anything electronic just so teens will want whatever is being shown. Teens and tweens are important to advertisers because they spend time on media, have phones and/or computers, and they have the most influence
To begin with, The article Statement of Commissioner Michael J. Copps by Michael J. Copps commissioner of the Federal Communication website saids that, “Children are spending over 6 and a half hours per day exposed to media.” (-- removed HTML --) Children spending so much time on media makes it an easy time for them to be target with advertisements. Being targeted with so much different advertisements teens and tweens might want to buy a product. Another reason, children on media are important is, “Kids are interacting with more media more often than any other time in our nation's history.”(Copps) (-- removed HTML --) This makes advertisers want to fill media with advertisements. With so many children on
“Kids who spend less time watching TV and more time on computers and smartphones are becoming targets online.”(Copps). (-- removed HTML --) Television can have a big impact on children buying things because they sit through the advertisements and watch them not even standing up to walk around or take a break. However, if they are using their phone there is not a time just for advertisements they are constantly popping up and trying to get attention. If a company could get even some children to buy a product it could start a chain reaction with the child telling others about the product. In addition, “Cell phones create an easy way to advertise to children”(Consuming). (-- removed HTML --) Having a easy way to advertise to children provides an easy way to get a customer. Having an easy way to advertise means you can advertise to people all over the world on their phones and home devices. Finally, teens and tweens with computers or phones are important to advertisers because, “Ads can be woven into a site on a phone or computer in such a way children see and respond to them”(Marketing). (-- removed HTML --) Advertisers are always trying to get children to buy a product for their selfish want of money. If they can get children to respond and find out about a product they are interested in advertisers can find what they like and choose better advertisements