Why Do People Use Their Subculture?

People are fascinated by new technologies and the innovations. And they are all the more attracted than they can appreciate the openness they bring to them. Indeed, more and more people are connected, and use the devices in they every day life, to meet people from the entire world, remain connected and discover new fields of possibilities. The more they use the NTIC, the more they want to push back their frontiers. However, fascination often hides some fear. Indeed behind the fascination reside the irresistible attraction to the unknown that can lead to some fear and resistances as protection mechanisms. This logic is visible at work: people have not the same attitude as in their personal life when it comes to use the same devices but at work,
Indeed, while the NTIC excludes by being imposed from the outside, the business units tend more and more to develop themselves their own technologic solutions, ore adapted to their subculture. In this new logic, the DSI needs to go in hand with this choice and help them as a business consultant, through a collaborative and partnership. The IT Shadow is an example of such process. It is the results of the reappropriation by business of the NTIC and innovations after they have been wildly imposed (when not let aside, abandoned, or inefficiency used). It has also been exacerbated by the liberalisation of NTIC uses, accessible for everyone, and the arrival of a new Y generation, ultra connected and close to the web and digital innovations. From this mix of culture, backgrounds, tinged by the business subculture, some employees and services can replace the IT teams. For example, the trend around the Bring You Own Device (BYOD) has been massively adopted instead of IT solution, as it was much more easier to use its personal devices (smartphone, tablets, own laptop…) to work with them. The professional use made of personal devices shown the own appropriation and the impact of subculture in inclusion or exclusion feeling. Moreover, it is also a sign of the cultural logic that can be used by the DSI to broadcast smoothly the corporate culture (through the tools, the process etc. the businesses prefer). But maybe the pitfall relies not on the business side, but on DSI itself, which is not disposed to do this transformation, that it considers as a re-assessment of its nature (even if it is not). Thus, it is not a priority. All these elements prevent from rising to