Preview

Why Is Google Successful

Good Essays
Open Document
Open Document
894 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Why Is Google Successful
Behind all these advantageous and prosperous ascendancy that Google earned, there are some reasons why Google is so successful. The Google Company Philosophy says that Simplicity is powerful. It can be seen from the company’s homepage that it shows simplicity. The company believes that simple means faster, easier to use and higher quality. A lot of companies try to exaggerate on things when users or customers are only looking for accurateness and real value. Google never overfill their products with fully decorated page, which is a good thing. By that, anyone could easily understand to access Google.
Teamwork beats everything. It’s the basis of any company to achieve anything especially Google. Teamwork in the workplace offers the company
…show more content…
All the popular software of the company is free. Those include Gmail, Google Docs, Chrome, Google Earth, Google Translate, Analytics, and much more without even charging a penny for it. Users had learned to cope with Google’s quality essence. Hence, ads for Google can make up a bucket load of money and customers never worry in considering buying paid products, because Google ensure it with excellence. Not only that, company/industrial relations will always be on top of the list. When a Google employee dies, their spouses receive half pay from the company for 10 years and their children US $1000 per month until they turn 19. What they do is more valuable and important: build brand loyalty. When customers receives something great for free, it senses them gratitude to the giver (Human nature). Business is start by giving. Giving and receiving must be balance, you can't either always give or the other way …show more content…
Google is never stiff, known for the April fools jokes, and other fun things that shows the company has a personality without letting it downgrade its quality. For instance, if you search for “Askew” in Google, the content will tilt slightly to the right.
Last but not least, Google’s unofficial motto is “Don’t be evil”. This means they are not willing to take advantage of their customers and they will always do the best possible way to treat the environment fairly. From all of Google’s principles mentioned above, if you implement all of the outlooks, It will lead your company to gain more economic prosper and put you on a highway to success.
“We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.” -Larry Page (Incomediary.com)
In conclusion, we all know that Google is a very popular successful company. Google’s principles are pretty idealistic. There really is no argument against their

You May Also Find These Documents Helpful

  • Good Essays

    Google is one of the largest and well-known companies in the technology industry. They have been known for their search engine for many years now. Also, Google has expanded their business into several other areas in technology from smart phones, tablets, android, and business software. Google’s search engine is known for reliably getting its users the information they want. One unique aspect that Google has is its business organizational structure is that it is flat and formed up into project teams, unlike most businesses.…

    • 801 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    TU100 - TMA02

    • 2168 Words
    • 9 Pages

    While I totally appreciate the slight negative opinions of others here in my personal opinion it all comes down to the fact that Google is actually a business and so has to make money. I appreciate that some of its dealings are a little 'shady' but show me a Global corporation that doesn’t come across this way in some elements of what it does. (Think Apple and its over priced media services.)…

    • 2168 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Google has created the most popular search engine and organized the information in such a manner that it has created a sustainable competitive advantage as is clear from the fact that although the search engine was started in 1997, the company is still having its domination in the search engine market with a market share of 67.5% in Feb. 2013 as per the data released by comScore, the leading (comScore, 2013: Mar. 13). Company has created a first mover advantage by aggressively building its search engine by adding to it Google Books, Google Scholar, Google Finance, Google News, Google video, Google Images etc. which helped the user search with specific key words. The company has been able to sustain its competitive advantage as is also clear from the fact that General Sentiment, a social analytical company has ranked Google topping the list of brands with a brand value of $756.6 million even surpassing Apple’s brand value (Reisinger, 2012: Aug. 2). This is a result of its innovative products and heavy expenditure on sales and marketing. Google invested $6.143 billion in 2012 on sales and marketing which is 12.2% increase over investment of $4.589 billion in 2011 on sales and marketing (Google, 2012: n.d). There was addition of advertising expenses of $288 million in 2012 (Google, 2012: n.d) which is a reflection of how the company invests in brand building of its products. The diversification move undertaken by the company is the result of innovation at Google and extensive research and development with R&D expenses continuously increasing from $3.8 billion in 2010 to $5.2 billion in 2011 and $6.8 billion in 2012 (Google, 2012: n.d). Although there were initial problems with the…

    • 6024 Words
    • 25 Pages
    Good Essays
  • Good Essays

    Itm434 Mod 5 Case

    • 1036 Words
    • 5 Pages

    Google is by any standards a huge corporation, generating in 2009, annual revenue of $23,651,000,000. At its core is its search engine, which processes over a million search requests every day. It is globally involved in the advanced development and application of multinational public cloud computing, Internet search and advertising technologies and its declared mission from the outset has been ‘to organize the world’s information and make it universally accessible and useful’.…

    • 1036 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Employees- employees are one of a company’s most important assets; a committed workforce helps a business to achieve its objectives and aims. Google has created a department called ‘People Operations’ (usually know as "Human Resources"), what they do is find employees, train them and keep them for the improvement of Google. This is basically bringing the world’s most inventive, original, imaginative, inspired and ingenious people to Google and building programs that help them flourish.…

    • 414 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Inside the Mind of Google

    • 1046 Words
    • 5 Pages

    The world’s most powerful Technology Company was co-founded by two Stanford University graduates in 1998. Both Larry Page and Sergey Brin, the Google guys, met while studying at Stanford University as PhD candidates. From the beginning Google’s mission statement was, “to organize the world's information and make it universally accessible and useful.” Google currently runs over one million servers and processes one billion search requests of user generated data every day. One of the most noticeable traits of Google is its rapid growth in recent years, which has triggered numerous acquisitions and partnerships that go beyond its search engine. Google offers online productivity software, social networking tools, web browser, photo organization and editing, and instant messaging applications.. Not only has Google managed to be a very successful company it has also managed to come on top as one of the best companies to work for. Google year after year comes in as one of the top 5 companies to work for on Fortune’s list of top 100 companies to work for. With perks like free food, free massages, free laundry service, and always-casual attire who wouldn’t want to work for Google? Google also leads the development of the Android mobile phone operating system and is currently one of the most visited sites in the world making it one of the most successful businesses of our time.…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The search giant has made aggressive moves on multiple fronts toward good citizenship, yet it is made clear, as one of the world's biggest organizations, each and every exertion is paying off. For instance, Google Green is a corporate push to utilize assets effectively and bolster inexhaustible power. In any case, reusing and killing the lights helps out Google than bring down expenses. Interests in these endeavours have genuine consequences for all that really matters. Google has seen a general drop in control prerequisites for their server farms by a normal of 50 percent. These funds would then be able to be diverted to different regions of the business or to financial…

    • 450 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Google: SWOT Analysis

    • 899 Words
    • 4 Pages

    Google has created about a strong a brand name as a business could hope for. They have continued to maintain a positive and…

    • 899 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Google Executive Summary

    • 1643 Words
    • 7 Pages

    Google’s infrastructure gives in a competitive advantage. They have a portfolio of websites which created 66% of total revenue for 2008. The software resources within the Google corporation are substantial while the cost is fairly low.…

    • 1643 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    How Google Began

    • 440 Words
    • 2 Pages

    What Google does for consumers is provide the best possible solutions to finding the information that we need via the World Wide Web, in the fastest possible way. Through their search engine internet users are now able to search for all sorts of things from scholarly usage to social media and everything else that can be thought of. Google also has a line of cellphones; in fact I have a Google phone.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Google is the most extensively used Internet search engine and provides Internet-related products and services, including Internet search, software and advertising technologies around the globe, include the desktop as well, with applications for web browsing, organizing and editing photos and sending massages. According to book of Bruce C. (2009), “Google has since expanded beyond its original mission of creating the best search engine to what it is today ” (p.33). Google began in1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The first name of Google was actually called BackRub which was on Stanford’s servers for a little over a year. BackRub finally became too large and was taken off of the servers. They thought that needed a better name for the engine and ultimately came up with Google. Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google Inc., on September 4, 1998 in the state of California. Google is well known for their organizational cultures distinctiveness and uniqueness compared to their competitors. On the Google’s website, they have listed down 10 core principles that guide the actions of the entire organization. On May of 2000, Google was in 10 different languages now and a partnership was developed with yahoo to be the default search. This is where the company really begins its humongous growth. In addition, Sergey Brin and Larry Page has established the Google’s culture that is based on informality, creativity, innovation and fun (Google, 2010). “ Focus on the user and all else will follow”- Google strives to put the end user's profits ahead of shareholders when they are making corporate decisions. Google promises for users that they’ll deliver the best user experience possible by providing a clear and…

    • 2232 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Google

    • 2458 Words
    • 10 Pages

    Google is placed #1 on Fortune Magazine’s list of the hundred best places to work in 2007 and 2008 (Fortune). Positive employee relations have been important in the high-efficient operations within Google and boost lots of creative ideas through non-serious working hours as well. Google is a fun…

    • 2458 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Fortune 100 Companies

    • 874 Words
    • 4 Pages

    Google ranks at number one on the 2012 FORTUNE Magazine’s ‘Top 100 Companies to Work For’. “Last year, the revenue increased 33%, Google and gave employees an 11% pay hike.” (Fortune Magazine, 2012). Google employees are devotedly nicknamed Googlers. “At Google, change and inspiration keep our projects improving and changing. Our organization comes from our Googlers; smart and astonishing people who promote an atmosphere of cooperation and enjoyment.” (About Google, 2012) Google provides their employees “a great environment to provide both as an individual and as a part of the team. Even with the large size and growth of the company, people who work here still feel like they matter and that there are people who actually care for you. (About Google, 2012) Steiner’s social combination theory is apparent in the motivational style of Google’s employees due to the management that focuses on the group, rather than productivity and individual. (Losh, 2012)…

    • 874 Words
    • 4 Pages
    Good Essays
  • Good Essays

    google case study

    • 631 Words
    • 3 Pages

    Google always apply their technology and creativity to solve important problems and come up with new ideas. As a result they are in a quest of building the world’s best technology and products.…

    • 631 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Google's Strategy in 2011

    • 3677 Words
    • 15 Pages

    Google focuses on the end user and all else seems to follow. In our minds, the most important factor is that there is always more information out there. This is what keeps hope alive. Google has grown in a very gradual manner that serves as a strong foundation for years to come. Google was able to grow during the recession in 2009. Google is able to operate on a relatively low operating cost while at the same time, using state of the art technology. It is important that Google uphold its corporate philosophy guidelines. Steering away from these guidelines will result in a diminished brand image and is everything but acceptable. Google must also treat its employees, its most valuable resource, in a manner that induces productivity. Without the knowledge that rests in the minds of these employees Google would…

    • 3677 Words
    • 15 Pages
    Better Essays