Preview

Why Is Nike Incorporation World's Most Successful Sports Supplementary Company?

Good Essays
Open Document
Open Document
942 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Why Is Nike Incorporation World's Most Successful Sports Supplementary Company?
Comments on the situation’s:
Nike Incorporation world’s most successful sports supplementary company. The old name of Nike was Blue Ribbon Sports; it started its business through producing shoes to Japan. Nike has acquisition of all major sports company in the world using its relationship around the sports products and equipment’s. Nike having a high quality in product and creative ideas on sports materials by this it achieved in fast method of growing. Nike as a primary mass producer in shoes, it chose a low cost work force that is feasible in Dhaka the capital city of Bangladesh. Ideally Nike did not own any factory in the East Asian regions it made the contracts with the small industries, which supplied their goods by taking orders from
…show more content…
The government has to set law for the basic average wages in order to avoid cheap labour cost in the country. It has to stay active by not supporting corruption inside the industrial background in order to over come the low wages and safety. This how the corporate social responsibility of company impacts on both government environment and individual rights.
Q1: Why is it so important for Nike to keep its manufacturing costs
…show more content…
Government has to make strict regulations for the industry to have a proper maintenance and upgrade its safety measurements, which does not harm any one. The government has to play key role in managing the environmental conditions it has bring awareness to the people about the problems that are faced in environment situations. It has to support the labour association of the company to aid the employees for their safety programs by conducting campaign that appreciates the industries to drive the success in safety and

You May Also Find These Documents Helpful

  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Nike is a famous sport company in the world, and it was founded by Phil Knight and Bill Bowerman in 1964. The motivation to found Nike Company is Japanese running shoes. In 1962, Phil Knight traveled to Japan after he graduated from Stanford University. He found a Japanese athletic shoes company, Onitsuka Tiger Company during his travelling, and he really likes that company. He believes those shoes will be popular in American market in the future, and it is a good opportunity for him to start a business. Therefore, he made a contract with Onitsuka Tiger Company and imported those shoes into America starting his business. He and his partner Bill Bowerman invested one thousand dollars to fund this business and gave “Blue Ribbon Sports” for Nike Company’s original name. In 1966, Phil and Bill opened the first Blue Ribbon Sports retail s in Santa Monica, California. After a while, their company started to make the profits. In 1971, Carolyn Davidson got paid thirty-five dollars for designing a logo “swoosh” for Blue Ribbon Sports. Also, the swoosh logo started to be printed in the T-shirt product, and it presents the winged goddess’ spirit. Blue Ribbon Sports had about one million dollars for revenue in the end of 1971. In the beginning of 1972, Blue Ribbon sport broke contract with the Japanese Company, Onitsuka Tiger, and it planned to change its name to Nike, which is named from Greek Goddess of Victory. (Nike, inc. Company) At the same time, Blue Ribbon sport developed the first foreign market in Canada to sell their products. In 1976, Blue Ribbon sport already had $14 million revenue, and for the next year, the revenue became double, 28 million. That means their product became more and more popular, so the demand in the market keeps growing. Thus, BRS started to add new factories in foreign countries, like Taiwan and Korea (Nike, inc. history).…

    • 5847 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike is a well-recognized athletic sporting brand that has a dominant impact on the global market. Nike USA headquarter is located in One Bowerman Drive Beaverton, OR 97005. Nike was founded in Oregon Portland and now it’s globally operating in 120 countries. It has a diverse workplace with over fifty thousand employees with different backgrounds and still assisting customers with top customer satisfaction rating. Nike is a multinational company that has exceeded sales over 10 billion dollars in the recent years. The fortune magazine has ranked Nike the number one apparel company in its class. Also, Nike was chosen by employees the best corporation to work for. Nike was created by Bill Bowerman and Phil Knight by both of them investing 1200…

    • 236 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Nike- an Ecnomic Report

    • 3351 Words
    • 14 Pages

    Nike is the world 's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton, Oregon and owns facilities in Tennessee, North Carolina and The Netherlands. The company operates in the Americas, Europe, the Middle East, Africa and Asia Pacific.…

    • 3351 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Nike Stock Analysis

    • 833 Words
    • 4 Pages

    “On January 25, 1964 Nike, formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30, 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer, golf, hockey and basketball just to name a few.” In 1980, Nike entered the decade on the success of its Nike Air technology, and at the end of that year Nike completed its initial public offering (IPO) and became a publicly traded company on the New York Stock Exchange. The reason for going public was typically viewed as a means of raising addition capital without having to borrow, and also increase the company’s profile by having the public be more aware of their company. Also by that time Nike had acquired 50 % market share in the US sports shoe market, which was more than double its closest competitor Adidas”(Nike Business). Other major competitors in the shoe market included Rebook, Converse and Fila, but in 2003 Nike acquired Converse which earned them a greater share of the market. Nike is now the leading apparel company in the world since its expansion into the clothing market. They have a wide range of target audiences but the main focus is on people who are active and enjoy high quality athletic goods, especially footwear. “Nike also believes in the ‘big ad, big athlete’ philosophy to help market their product, and this had proven to be very successful over the years”(Nike Business). Consumers synthesize the Nike brand name with success because of the athletes who typically endorse the product are very successful.…

    • 833 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike, Inc. is a public-sector company that was founded in 1964 as Blue Ribbon Sports; this was later changed to Nike, Inc. in 1974. Nike specializes in athletic shoes and apparel, sports equipment and athletic and recreational products. Nike, Inc. main motive is to produce a quality product whilst making as much profit as possible; Nike, Inc. is a very profitable organisation and had a total income of $24.1 billion last year. Nike, Inc.’s mission is “To bring inspiration and innovation to every athlete in the world.” Nike, Inc. consider every person an athlete as they say, “if you have a body you’re an athlete.” The owners of Nike, Inc. have limited liability for the…

    • 323 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Nike is a worldwide leader in the design, marketing and distribution of athletic and sports-inspired footwear, apparel, equipment and accessories. Wholly-owned NIKE subsidiaries include Cole Haan, Converse Inc., Hurley International LLC, Umbro International Limited. NIKE is the largest seller of athletic footwear and athletic apparel in the world. Nike is committed to amplifying their innovation agenda and driving growth at the category, brand and country level. Nike acknowledges the fluctuating state of the economy and…

    • 867 Words
    • 4 Pages
    Good Essays
  • Best Essays

    NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968, NIKE is the world’s biggest designer marketer and seller of athletic footwear, sports equipment, apparel, accessories and services, by sales revenue of $21.5 billion in 2012 (NIKE, 2013). With 48000 employees, NIKE’s operation cuts across different regions in the world including Canada, Asia, Latin America, Europe, and Africa. They posted revenue of $25313 million in the 2013 financial year ending May 2013, the company has enjoy growth in its revenue since 2010, and this trend is expected to continue as they leverage on top sporting events to boost their brand image (Tefris 2013).…

    • 3339 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Nike is the world’s single largest producer of sporting wear, clothing, shoes and accessories. An Oregon based company founded in 1972 by Phillip H. Knight and William J. Bowerman. Nike’s broad range of products is the key to it’s success, it’s range includes Nike Skateboarding, Nike Golf, Nike Pro, Nike +, Nike Air Jordan and owns other big names such as surf brand Hurley; shoe manufacturer Cole Haan; and two large sports companies – Converse and Umbro. Having such huge sponsorship contracts with many of the world’s biggest athletes and sports teams, these huge profiles are simply another outlet for Nike to promote their products. Nike currently employs over 31,000 people across more than 30 countries, Nike’s revenue for 2008 was a staggering $184 billion which is more than many small country’s GDP. However since this huge multi-national corporation has moved nearly all of it’s production to cheaper Asian countries there has been much concern brought forth about the legality and ethics of the company’s operations in these countries, many claiming exploitation of labour and human rights abuses are taking place.…

    • 1034 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Nike, Inc. was founded as an importer of Japanese shoes in 1962 by Bill Bowerman and Phil Knight and “step by step” it grew into the world’s largest marketer of athletic footwear and apparel. In the U.S. alone Nike sports products are available for purchase in over 20,000 retailers, and the company’s sports products are popular in more than 110 countries worldwide.…

    • 3016 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Swot of Nike

    • 337 Words
    • 2 Pages

    Nike is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. It is one of the biggest companies in the world. It was not a big company at first, however, with its many strengths, it finally became a symbol of sportswear.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Athletic shoes have become a basic part just about everyone 's wardrobes. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest.…

    • 1213 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Egan, Timothy (September 13, 1998). "Nike: The Swoon of the Swoosh". New York Times Magazine…

    • 1355 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Nike's Marketing

    • 3384 Words
    • 14 Pages

    Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike 's advertisement campaigns often incorporate new sporting ideology, which often involve sponsored athletes like Tiger Woods, Ronaldinho, and Michael Jordan. Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well many of the world 's soccer clubs. Of course, Nike is in a very competitive industry and must fight to keep a competitive advantage. Furthermore, Nike must also deal with ethical issues that arise from sweat shops that are located in third world countries.…

    • 3384 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Since the day Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight by using rubber and a waffle iron to make the sole of the first shoe, Nike has exploded onto the scene as one of the most popular brands on the market. Nike has gone from a few employees working in a garage to thousands of employees across the globe. “Nike directly employs more than 30,000 people across the globe, from designers and marketers to compliance monitors and accountants, to retail employees. In addition, Nike contracts with manufacturers that employ more than 800,000 workers” (NIKE, Inc., 2015).…

    • 897 Words
    • 3 Pages
    Good Essays