Will Mobile Video Become Killer App. of 3g?
Inf Syst Front (2010) 12:311–322
DOI 10.1007/s10796-008-9139-7
Will mobile video become the killer application for 3G mobile
Internet? a model of media convergence acceptance
Xin Xu & Will Wai Kit Ma & Eric Wing Kuen See-To
Published online: 1 August 2008
# Springer Science + Business Media, LLC 2008
Abstract We propose and empirically test a model of user acceptance of digital media convergence. Integrating information system research, particularly the paradigm of task–technology fit and the platform–application dichotomy, and theories from media psychology and human–computer interaction, we theorize the fit between the content applications and the media platform as the key determinant of user evaluation and acceptance of digital media convergence. We empirically tested our theory in the context of mobile video entertainment services. Specifically, we hypothesize that both the duration of the video content
(i.e., the characteristic of the content) and the attentional constraint of the mobile media platform (i.e., the characteristic of the media platform) jointly determine users’ attentional involvement (i.e., reflecting the fit) in the video content. Such involvement in turn influences users’ emotional enjoyment and satisfaction with the mobile video entertainment service. The empirical results support most
Viswanath Venkatesh, Yogesh K. Dwivedi and Michael D. Williams were the guest editors accepting the article as part of the special issue on Adoption and Use of Information and Communication
Technologies (ICT) in the Residential/Household Context (see
Dwivedi et al. 2008 for editorial).
X. Xu (*)
Department of Management and Marketing, Faculty of Business,
Hong Kong Polytechnic University, Hong Kong, China e-mail: xin.xu@polyu.edu.hk
W. W. K. Ma
Department of Journalism and Communication, Hong Kong Shue
Yan University, Hong Kong, China e-mail: wkma@hksyu.edu
E. W. K. See-To
Department of Management Science, Lancaster
DOI 10.1007/s10796-008-9139-7
Will mobile video become the killer application for 3G mobile
Internet? a model of media convergence acceptance
Xin Xu & Will Wai Kit Ma & Eric Wing Kuen See-To
Published online: 1 August 2008
# Springer Science + Business Media, LLC 2008
Abstract We propose and empirically test a model of user acceptance of digital media convergence. Integrating information system research, particularly the paradigm of task–technology fit and the platform–application dichotomy, and theories from media psychology and human–computer interaction, we theorize the fit between the content applications and the media platform as the key determinant of user evaluation and acceptance of digital media convergence. We empirically tested our theory in the context of mobile video entertainment services. Specifically, we hypothesize that both the duration of the video content
(i.e., the characteristic of the content) and the attentional constraint of the mobile media platform (i.e., the characteristic of the media platform) jointly determine users’ attentional involvement (i.e., reflecting the fit) in the video content. Such involvement in turn influences users’ emotional enjoyment and satisfaction with the mobile video entertainment service. The empirical results support most
Viswanath Venkatesh, Yogesh K. Dwivedi and Michael D. Williams were the guest editors accepting the article as part of the special issue on Adoption and Use of Information and Communication
Technologies (ICT) in the Residential/Household Context (see
Dwivedi et al. 2008 for editorial).
X. Xu (*)
Department of Management and Marketing, Faculty of Business,
Hong Kong Polytechnic University, Hong Kong, China e-mail: xin.xu@polyu.edu.hk
W. W. K. Ma
Department of Journalism and Communication, Hong Kong Shue
Yan University, Hong Kong, China e-mail: wkma@hksyu.edu
E. W. K. See-To
Department of Management Science, Lancaster