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Women Business Leader in an Emerging Market: Robin Chase

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Women Business Leader in an Emerging Market: Robin Chase
Women Business Leader in an Emerging Market: Robin Chase
Transportation Innovator and Car Sharing Entrepreneur

Robin Chase, a social entrepreneur and strong believer in a collaborative economy, believes that sharing resources with the help of technology can reduce carbon emissions and serve a market gap in the world’s urban cities. Robin has started three companies that have changed the way people in metropolitan cities around the world commute, go shopping, take weekend vacations and travel to business meetings. She founded Zipcar in June of 2000, a company that utilizes the idea of car sharing, where a group of registered members can utilize a community-based pool of vehicles of every size and caliber ( Time’s Most Influential People). Zipcar has become the largest carsharing company in the world. Soon after her first successful company launched, she realized the need for more real time sharing opportunities that were specific to carpooling. Building upon her passion for a collaborative economy and transportation, she started GoLoco, a ridesharing community focused on the concept of a “shared trip” between friends, families or coworkers. Essentially, Ms. Chase has built upon the well-used commuter and school pick up carpool by applying the “carpool” to trips based on common interests. Users can form groups on the site, and be alerted to where their friends and group members are headed, creating the opportunity for a casual carpooling with easy online payment to the driver. Her latest endeavor has carried her abroad to France where she launched Buzzcar in 2011, a similar concept to Zipcar but using a city’s personal vehicle network to facilitate local car sharing through a secure internet community. Robin’s belief in making use of “excess” capacity is truly ingenious, especially when it prevents unnecessary harmful carbon emissions from entering the atmosphere. She is a leader to female professionals in green business looking to start successful

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