The coverage at this time is inconsistent and in some cases non-existent. The ratings were successful of the female athletes in the Olympics and World Cup, those are events that only happen every few years. While these events receive the ratings, publicity, and acknowledgement, the rest of the seasons are almost invisible to the public unless they attend the games physically. Men receive attention on their skills or performance, whereas women gain attention of their looks or non-sport-related activity. This diminishes the athleticism of these women compared to their male counterparts. When evaluating finances in sport, women are receiving far less in terms of endorsements and sponsorship in comparison to men. In Smith’s article (2015) the Repucon study shows that men’s and women’s interest in sport has changed in the last 50 years. Nearly fifty percent of all women categorize themselves as either interested or very interested in some aspect of sport. In the past women have tended to gear their interest towards music, travel, movies, arts, culture, and social interests. Men tended to focus more on the technologies and
The coverage at this time is inconsistent and in some cases non-existent. The ratings were successful of the female athletes in the Olympics and World Cup, those are events that only happen every few years. While these events receive the ratings, publicity, and acknowledgement, the rest of the seasons are almost invisible to the public unless they attend the games physically. Men receive attention on their skills or performance, whereas women gain attention of their looks or non-sport-related activity. This diminishes the athleticism of these women compared to their male counterparts. When evaluating finances in sport, women are receiving far less in terms of endorsements and sponsorship in comparison to men. In Smith’s article (2015) the Repucon study shows that men’s and women’s interest in sport has changed in the last 50 years. Nearly fifty percent of all women categorize themselves as either interested or very interested in some aspect of sport. In the past women have tended to gear their interest towards music, travel, movies, arts, culture, and social interests. Men tended to focus more on the technologies and