There are many different types of brief in the media industry for example Contractual, which involves a signed agreement with the client that has stated objectives. If anyone involved in the contract were to break the terms of agreement they would be in breach of contract and could face legal action.
A Negotiated brief is when two parties have differing ideas on the brief and a compromise has to be found that makes both sides happy, this sometimes involving a third party called an arbitrator, in order to reach an agreement. For example if a new building was being designed, two parities may not agree on the structure of the building and would have to come to a compromise.
An Informal brief is more of a verbal agreement between parties with nothing official or in writing, for example if someone were hired to paint a room, they may be told that they wanted the room painted white and that would be it, they wouldn’t need to write anything down or sign a contract, so this would be an informal brief.
A Tender brief is where several prospective contractors provide an estimated cost and a description of how the product may be produced. For example a production company might find out someone is looking for a video. They would then put together a brief with a proposal and a budget and send it to the potential client. It would then be up to the client to look at all the different tenders they receive and choose the one they prefer.
Co-operative brief is a brief that has been put together to work alongside another brief. This happens when companies work together on the same project but have different briefs so they will need to cooperate the briefs together.
Competition briefs give you details of what you have to do and when you have to have task completed by. Sometimes there is also a prize for the best production. For example if you were entering a writing competition, it would state what type of writing you were needed to write, what the word