BRIEF REPORT
ON
TOURISM IN INDIA
August 2013
A brief report on Tourism in India
1. INDUSTRY OVERVIEW
1.1
Background
Tourism is driven by the natural urge of every human being for new experiences, and the desire to be both educated and entertained. The motivations for tourism also include religious and business interests; the spread of education has fostered a desire to know more about different parts of the globe. The basic human thirst for new experience and knowledge has become stronger, as communication barriers are getting overcome by technological advances. Expenditure on tourism induces a chain of transactions requiring supply of goods and services from the related sectors. The consumption demand, emanating from tourist expenditure also induces more employment and generates a multiplier effect on the economy. Tourism in India is broadly classified by its regions - North, East, West and South Indian tourism. Each part of India offers identifiable differences from the rest of the nation. The creation of niche tourism products like medical tourism, wellness tourism, religious circuits, adventure tourism, cruise tourism, and caravan tourism has served to widen the net of this sector. Inbound tourism is booming and the country is going all out to lure more travelers from around the world. Contrary to perceptions across the world that tourism in India is still confined to traditions, the country is opening up with trendy tour packages and affordable air travel deals to woo inbound visitors from every segment.
1.2
Present Scenario of Tourism in India
The Indian Tourism sector is one of the largest service industries in the country in terms of its contribution to the Gross Domestic Product (GDP) and Foreign Exchange Earnings, as well as for providing employment to millions. The sector in fact is expected to generate around US$ 42.8 billion (INR 1,897.7 billion) by 2017, according to an industry research.
The amount of