Essay and Literature Review
OPTION TWO
Mary’s Discount Public Relations Company has recently hired you as a PR consultant. Mary knows you have studied business law and asks your advice on the following:
Mary operates an information service known as “Mary’s PR Notes “ which she emails to clients who subscribe to her service. Mary’s PR Notes provides subscribers with abstracts of articles on public relations. The articles come from a variety of newspapers and magazines. The abstract includes the headline of the article (unaltered) and a short summary of the article’s content written by one of Mary’s employees.
Recently the editor of “Puffery 4U” contacted Mary complaining that Mary’s service is using his material. The editor was particularly concerned about how Mary uses the headlines from his articles.
Advise Mary
* Describe and discuss the nature of the issue and the legal implications
* Identify the relevant area of the law referring to cases and statutes
* Apply legal principles to the problem or issue using the relevant law to argue the case
* …show more content…
First she must seek permission from the owner of whom she wishes to take abstracts and articles from before using and altering them to make sure they won’t have an issue with Mary using documents. Secondly, if she clearly states in her emails she sends out where the original text is from and that the summary written in fact by Mary’s company and not the original publisher then the owner of that text will possibly have less of an issue with the company breaching copyright infringement. Thirdly, if Mary made connections with the sources she pulls the articles from she could send her summaries to them for them to approve first and then once she has the approval she can be free to send out her emails with their articles in