Radiance Reconstructive Surgery
Radiance Reconstructive Surgery
Janet Murphy
HCA 340 Managing Health and Human Services
Instructor Elizabeth Pepmiller September 21, 2015
Radiance is an organization that was formed in 2002 by three plastic surgeons. It has three groups of individuals who seek services. These individuals are victims of accidents with facial injuries that require immediate attention from a reconstructive surgery specialist and they make several visits until they achieve their finest results; individuals seeking improvement of facial aesthetic beauty for examples face lifts, nose re-alignments and so forth as well as groups of individuals who have a disposable income and individuals born with facial defects who under ordinary circumstances do not have access to an insurance cover.
Melissa Patterson works for Radiance which offers facial reconstructive surgery, as a director for marketing. As the director for the Marketing Department, she is responsible for two different sub-departments in the company, that being the marketing and advertising department and public relations department.
Under the sub-department of marketing and advertising, her responsibility is to oversee strategic marketing decision making, promotions and advertising while under public relations, Melissa is in charge of two publicists. One of the publicists oversees image-building and public relations activities of the company while the other publicist is in charge of preparing press-releases for the company in case of bad publicity in social media circles or amongst patients and/or members of the public as well as scheduling appearances of physicians during interviews. The company has a newsletter that is published monthly and this newsletter is in both electronic and print media. The two publicists work together to ensure publication and distribution to physicists, customers, health providers, patients as well as local media.
Radiance has experienced negative
Janet Murphy
HCA 340 Managing Health and Human Services
Instructor Elizabeth Pepmiller September 21, 2015
Radiance is an organization that was formed in 2002 by three plastic surgeons. It has three groups of individuals who seek services. These individuals are victims of accidents with facial injuries that require immediate attention from a reconstructive surgery specialist and they make several visits until they achieve their finest results; individuals seeking improvement of facial aesthetic beauty for examples face lifts, nose re-alignments and so forth as well as groups of individuals who have a disposable income and individuals born with facial defects who under ordinary circumstances do not have access to an insurance cover.
Melissa Patterson works for Radiance which offers facial reconstructive surgery, as a director for marketing. As the director for the Marketing Department, she is responsible for two different sub-departments in the company, that being the marketing and advertising department and public relations department.
Under the sub-department of marketing and advertising, her responsibility is to oversee strategic marketing decision making, promotions and advertising while under public relations, Melissa is in charge of two publicists. One of the publicists oversees image-building and public relations activities of the company while the other publicist is in charge of preparing press-releases for the company in case of bad publicity in social media circles or amongst patients and/or members of the public as well as scheduling appearances of physicians during interviews. The company has a newsletter that is published monthly and this newsletter is in both electronic and print media. The two publicists work together to ensure publication and distribution to physicists, customers, health providers, patients as well as local media.
Radiance has experienced negative
References: Baack, D. &. (2013). The essentials of managing in the healthcare industry San Diego, CA: Bridgepoint Education, Inc. Coman, A. &. (2009). Focused SWOT: diagnosing critical strengths and weaknesses. International Journal of Production Research, 5677-5689. Retrieved from http://web.b.ebscohost.com.proxy-library.ashford.edu/ehost/pdfviewer/pdfviewer?sid=c90b7846-8ce5-42bd-be5c-243afa481026%40sessionmgr115&vid=4&hid=110