Chris Benoit, before his tragic death, was a world renowned, top card professional wrestler for mainstream professional wrestling company, World Wrestling Entertainment (WWE); formerly World Wrestling Federation (WWF). As WWE were broadcasting a tribute show in Benoit’s memory, news which addressed why the wrestler had passed began circulating. “The answer to that question was indeed chilling and has led WWE to disassociating itself with their former icon and Benoit’s reputation hitting an all time low” (Ring Surf, 2009). Reports to this day reveal that, over a period of days, Benoit had choked his wife and smothered his son both to death, before taking his own life on June 2007.
Previous to these events, WWE had always been under scrutiny. From the most respectable organizations, their content was deemed violent and sexist (Consoli and Torpey-Kemph, 1999). Also, since Chairman, Vince McMahon jr, publicly stated that professional wrestling matches are booked with predetermined outcomes, a butterfly effect-like chain of other various emerging news stories slowly began to unravel. More of which attempted to reveal further secrets behind the wrestling industry; namely depicting the neglectful treatment of performers. When journalists found Benoit’s story they had plenty of choice on what to blame; drugs, roid rage, etc. However, everyone knew that the WWE must be at fault.
Lachlan, et al. (2009) states that; “the popularity attained by professional wrestling makes its presence impossible to ignore and concerns about its potential influence difficult to avoid”. For these reasons the WWE is always under high risk surveillance by press and critics. On February 2006, in response to another high profile wrestler’s untimely death, the company put a wellness policy in place, which tests for banned substances and performs annual cardiac evaluations. The