Yahoo! Case Study
Case Study –Yahoo! Inc.
1. Case Title Yahoo! Inc.
2. Brief History/Background of the Case Yahoo! Inc is an internet service provider that services both users and business globally. The company was found in 1944 by David Filo and Jerry Yang who were attending Stanford University(PHD Program). In 1995,Yahoo!Inc was incorporated in Delaware and launched a highly successful initial public offering IPO in April 1996 with a total of 49 employees. Its stock rose to the high of $120 in 2000 but for most of 2009 has been trading under $14. In January 2009, Carol Bartz replaced Jerry Yang as Yahoo!’s new CEO.
3. Vision and Mission Yahoo!’s vision and mission is : “Yahoo! Power and delights our communities of users, advertiser and publishers- all of us united in creating indispensable experiences and fueled by trust”
4. Viewpoint Carol Bartz-Yahoo!’s new CEO
5. Time Context 2010
6. Statement of the Problem How can Yahoo! Inc expand its marketing share?
7. Objectives
★ Short range
-To increase the profit by 1.5% within half year
-To increase the marketing share by 1% within 1year
-To create 1 new product or service within half year
★ Long range
-To increase the profit by 8% within 3 years
- To increase the marketing share by 5% within 3 years
- To create 5 new products or services within 3 years
8. SWOT Analysis
★Strength
Marketing:
-2nd leading global internet brand
-1 of the most trafficked internet destinations worldwide
-provide its advertising offerings and access to internet users beyond Yahoo!
-provide must-buy marketing solutions for the world’s largest advertiser
-deliver industry –leading open platforms that attract developers and publishers
-provide to users are free
Human Resources:
-Yahoo! has offices in more than 25 countries, provinces and territories
Operation:
-owned and operated online properties and services
Finance:
-its stock rose to the high of $120
1. Case Title Yahoo! Inc.
2. Brief History/Background of the Case Yahoo! Inc is an internet service provider that services both users and business globally. The company was found in 1944 by David Filo and Jerry Yang who were attending Stanford University(PHD Program). In 1995,Yahoo!Inc was incorporated in Delaware and launched a highly successful initial public offering IPO in April 1996 with a total of 49 employees. Its stock rose to the high of $120 in 2000 but for most of 2009 has been trading under $14. In January 2009, Carol Bartz replaced Jerry Yang as Yahoo!’s new CEO.
3. Vision and Mission Yahoo!’s vision and mission is : “Yahoo! Power and delights our communities of users, advertiser and publishers- all of us united in creating indispensable experiences and fueled by trust”
4. Viewpoint Carol Bartz-Yahoo!’s new CEO
5. Time Context 2010
6. Statement of the Problem How can Yahoo! Inc expand its marketing share?
7. Objectives
★ Short range
-To increase the profit by 1.5% within half year
-To increase the marketing share by 1% within 1year
-To create 1 new product or service within half year
★ Long range
-To increase the profit by 8% within 3 years
- To increase the marketing share by 5% within 3 years
- To create 5 new products or services within 3 years
8. SWOT Analysis
★Strength
Marketing:
-2nd leading global internet brand
-1 of the most trafficked internet destinations worldwide
-provide its advertising offerings and access to internet users beyond Yahoo!
-provide must-buy marketing solutions for the world’s largest advertiser
-deliver industry –leading open platforms that attract developers and publishers
-provide to users are free
Human Resources:
-Yahoo! has offices in more than 25 countries, provinces and territories
Operation:
-owned and operated online properties and services
Finance:
-its stock rose to the high of $120