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Yamaha Guitar Company

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Yamaha Guitar Company
Yamaha Guitar Company

Yamaha Company is a Japanese multinational company and conglomerate located in Japan, which provides a range of services and products, electronics, motorcycles, predominantly musical instruments and power sports instruments. Yamaha Company was introduced in year 1887 with reed organ and piano manufactured by the Torakusu Yamaha as the Nippon Gakki Limited. This was a literally a Japan musical manufacturing company in Hamamatsu, and was later incorporated 1897. The company originated as musical instrument manufacturer and still reflected in the currents group’s logo.

After the Second World War, the corporation president, Genichi Kawakami, repurposed the remains of company’s war period, the production machinery and the corporation’s expertise in the metallurgical technologies to manufacture of motorcycles (Davis, 56). YA-1, of which almost 125 motorcycles, were created within the initial year of production, 1954, and was named in the honor of the founder. The motorcycle was a 125cc, two-stroke, single cylinder, street bike that was patterned after German DKWRT125. The model was copied by the British munitions firms in post war era, and it was manufactured as Bantam and the Hummer was Harley-Davidson. In the year 1995, the success of YA-1 resulted in foundation of the Yamaha Motor Company Limited (Davis, 56).

Currently, the Yamaha Company has grown tremendously, and has become the world greatest manufacture of the musical instruments that includes the following: drums, guitars, wood, winds, violins, pianos, "silent" pianos, violas, celli, brass instruments, and vibraphones. In addition, it is a manufacturer of the computer related products, semiconductors, audio/visual, sporting goods, specialty metals, home appliances and the industrial robots. In the year 1989, the Yamaha Company shipped the first world CD recorder and later purchased the Sequential Circuits in the year 1988. The company bought the majority stake that is



Cited: Davis, G. The Sound Reinforcement Handbook. Milwaukee, WI: Hal Leonard, 2008. Print. Ralph J. The Sound Reinforcement Handbook. Milwaukee, WI: Hal Leonard, 2009. Print.

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