Yellow Journalism
Introduction
Frank Luther Mott (April 4, 1886 - October 23, 1964) an American historian and journalist, defined yellow journalism as journalism with the following characteristics.
The use of large headlines about minor news designed to scare the reader.
The use of a plethora of pictures or artist sketches.
The use of faked interviews, pseudo-science, misleading headlines and false learning from so-called experts.
The expression of sympathies for the underdog against the system.
The use of full-colored Sunday supplements, and
The use of comics.
Yellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.[2]
Campbell (2001) defines yellow press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps colour), heavy reliance on unnamed sources, and unabashed self-promotion. The term was extensively used to describe certain major New York City newspapers about 1900 as they battled for circulation.
Frank Luther Mott (1941) defines yellow journalism in terms of five characteristics:
1. scare headlines in huge print, often of minor news
2. lavish use of pictures, or imaginary drawings
3. use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts
4. emphasis on full-color Sunday supplements, usually with comic strips
5. dramatic sympathy with the "underdog" against the system.
Yellow journalism, in short, is biased opinion masquerading as objective fact. Moreover, the practice of yellow journalism
Frank Luther Mott (April 4, 1886 - October 23, 1964) an American historian and journalist, defined yellow journalism as journalism with the following characteristics.
The use of large headlines about minor news designed to scare the reader.
The use of a plethora of pictures or artist sketches.
The use of faked interviews, pseudo-science, misleading headlines and false learning from so-called experts.
The expression of sympathies for the underdog against the system.
The use of full-colored Sunday supplements, and
The use of comics.
Yellow journalism, or the yellow press, is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.[2]
Campbell (2001) defines yellow press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps colour), heavy reliance on unnamed sources, and unabashed self-promotion. The term was extensively used to describe certain major New York City newspapers about 1900 as they battled for circulation.
Frank Luther Mott (1941) defines yellow journalism in terms of five characteristics:
1. scare headlines in huge print, often of minor news
2. lavish use of pictures, or imaginary drawings
3. use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts
4. emphasis on full-color Sunday supplements, usually with comic strips
5. dramatic sympathy with the "underdog" against the system.
Yellow journalism, in short, is biased opinion masquerading as objective fact. Moreover, the practice of yellow journalism