Wednesday’s, a promotional campaign, that has tripled their sales from 400 to 1200 in a mere matter of weeks! Rudy and Rebecca Kaldor and their team of friendly and fun employees opened Yo! G’s a little over a year ago and have quickly seen their profits grow thanks to this ingenious business idea.
No Weight Wednesdays’ Breakdown
The concept of No Weight Wednesdays is simple. Every Wednesday both Yo! G’s locations abandon their frozen yogurt scales for a night and offer a fixed price on their two sizes. They’re featuring their 16 oz. cups for $5.00 and their 12 oz. cup for $3.50, and yes, this is including toppings! This exciting promotion has their instagram fans snapping pics and spreading the word about their favorite self serve frozen yogurt spot.
Yo! G’s pathway to success
Yo! G’s is a shining example of how offering specials and discounts to your customers can actually increase business for your company, and boy did it pay out in a big way. This isn’t the first time that Yo! G’s has shown their appreciation to their loyal customers either. They engage with customers by offering a punch card system where by the end they get a free frozen yogurt, which is a great start for any frozen yogurt shop to build customer loyalty. But!
Yo! G’s goes a step further by promoting their stellar loyalty program by offering Double Punch/Check-In Mondays.
This provides their customers the opportunity to earn free frozen yogurt faster!
These daily specials are great ways for Yo! G’s to promote sales on their somewhat slower weekdays and has become a local hot spot exciting the whole community and creating a fun space for friends and