A Breakdown of the Gillete Advertisement
Gillette Ad
Sex Appeal: The model in this ad is standing, staring at the man shaving in a provocative manner. She looks as if she is attracted to the man, especially because he is shaving. The use of the woman in the background of this ad is to attract consumers to buy Gillette razors. This ad portrays these razors to give you a very clean shave, which will make you more appealing to attractive women.
Simple Solution: This ad makes consumers think that through the use of this product they will automatically have a very effective shave, which will make them more attractive. However, the difference in individuals skin is not taken into account. Some men may have skin that is more sensitive than others, which could leave their skin irritated if they use a razor such as Gillette. All products work differently on different people. Gillette may be very effective on some men, but not others.
Power Words: By stating “Notice how much she wants to kiss you since you switched razors,” makes Gillette razors appealing to consumers. The use of power words allows men to think about the women they are attracted to and the things they have to do to make them stand out to these particular women. Using statements such as these may motivate a man to ask a woman out on a date, but they may think they need to buy this product and shave in order for them to say yes.
Effectiveness: This ad is a very effective for Gillette fusion. It is getting the point across in a provocative manner, which will attract many men. Shaving is a task many men need to do and there are a lot of people who could be unhappy with their razor. Using the woman in the background and the power words makes this product appealing and attracts consumers to purchase Gillette razors over other razors. This ad not only effectively gets across the point of the clean, good shave this particular razor produces, but the women a fresh shave could attract, which are two very important things to most men.
Sex Appeal: The model in this ad is standing, staring at the man shaving in a provocative manner. She looks as if she is attracted to the man, especially because he is shaving. The use of the woman in the background of this ad is to attract consumers to buy Gillette razors. This ad portrays these razors to give you a very clean shave, which will make you more appealing to attractive women.
Simple Solution: This ad makes consumers think that through the use of this product they will automatically have a very effective shave, which will make them more attractive. However, the difference in individuals skin is not taken into account. Some men may have skin that is more sensitive than others, which could leave their skin irritated if they use a razor such as Gillette. All products work differently on different people. Gillette may be very effective on some men, but not others.
Power Words: By stating “Notice how much she wants to kiss you since you switched razors,” makes Gillette razors appealing to consumers. The use of power words allows men to think about the women they are attracted to and the things they have to do to make them stand out to these particular women. Using statements such as these may motivate a man to ask a woman out on a date, but they may think they need to buy this product and shave in order for them to say yes.
Effectiveness: This ad is a very effective for Gillette fusion. It is getting the point across in a provocative manner, which will attract many men. Shaving is a task many men need to do and there are a lot of people who could be unhappy with their razor. Using the woman in the background and the power words makes this product appealing and attracts consumers to purchase Gillette razors over other razors. This ad not only effectively gets across the point of the clean, good shave this particular razor produces, but the women a fresh shave could attract, which are two very important things to most men.