A Digest on the 7 C’s of Written COMMUNICATION
Essence of the material
Clarity, completeness, coherence, conciseness, credibility, correctness, and continuity – these are all the 7 C’s of communication – collectively, this is what is required to achieve more effective communication practices which eventually lead to a more effective learning process. Each C in itself is already an enormous task to maintain but more so when we consider they are not independent of one another, they all work together to help us communicate most efficiently. Clear is when we allow the reader to understand the meaning of our message, as you intended it to be understood. When it is said that it should be so even the dullest man should understand it, it means we should simplify our vocabulary. The message, more importantly, should be crisp and precise. That’s how it “brings the script alive” and “can bring flavor in the most arid and dry news story” as totally, it makes the difference between a write-up that satisfies and one that does not. Complete is when a complete picture and all the information required for a reader to take action and respond is all there. An adjective is also taken into consideration here: unified- in individual sentences, individual paragraphs, and the whole totality of the script. Also take into consideration the principle that each simple sentence must answer the who, what, when, why, where, and how questions as appropriate for each of your communication efforts. Coherent is closely related to clarity - easy to read and understand with a logical flow and sequence – it just means tying up several ideas in one topic. Concise is omitting all that creates ambiguity. It means saying all that needs to be said and no more. Credible is clarity, correctness and completeness added up to forceful and direct writing. Correct is the gauge as when readers may refuse your write up