A Report on Hash Marka Narikel Oil
Project
Topic: RE-LAUNCH OF LALBAGH SWAN BRAND COCONUT HAIR OIL
Prepared For
Samy Ahmed
Course Instructor
Strategic Marketing
(MKT 460)
Submitted By
Name ID
Asif Iqbal (063115530)
M Nazmur Rahman (071135030)
Shams-E-Siraj (081164030)
Ismail Tareen Khan (017915030)
Summer 2012
Dept of BBA, School of Business
North South University
LETTER OF TRANSMITTAL
28 July 2012
Samy Ahmed
Faculty Member
School of Business
North South University
Subject: re-launching of Lalbagh Swan Brand Coconut Hair-Oil
Dear Sir,
We as a group presents this report regarding product re-launching and advertising campaign that is directed towards repositioning a product that you asked us to prepare, as a requirement of the course, MKT 460.
We have prepared this report with pleasure and enthusiasm since this has augmented our knowledge about the importance of marketing strategies. We have provided you with as much information as we were able to gather within the short time period.
It was a great pleasure working on this report. And should you need any assistance in interpreting our report, we will be glad to furnish you.
Sincerely,
Asif Iqbal (ID-063115530) M Nazmur Rahman (ID-071135030)
Shams-E-Siraj (ID-081164030) Ismail Tareen Khan (ID-017915030)
Introduction
Lalbabgh Hansh Marka Narikel Tel, a product of Lalabagh chemical was a premium selling coconut oil in the past decade or so. Once the market leader, it has unfortunately lost its way and is now way behind its competitors. We as a group took the challenge of reviving this product and bring it back to its glory days via our advertising campaign. For this we need a strong advertising campaign to reposition our product in the minds of the customers. We have identified some of the avenues by which we can attain the most effective response in terms of both awareness and of course increasing sales.
Product Description
After careful market research we have found that Lalbabgh Hansh Marka
Topic: RE-LAUNCH OF LALBAGH SWAN BRAND COCONUT HAIR OIL
Prepared For
Samy Ahmed
Course Instructor
Strategic Marketing
(MKT 460)
Submitted By
Name ID
Asif Iqbal (063115530)
M Nazmur Rahman (071135030)
Shams-E-Siraj (081164030)
Ismail Tareen Khan (017915030)
Summer 2012
Dept of BBA, School of Business
North South University
LETTER OF TRANSMITTAL
28 July 2012
Samy Ahmed
Faculty Member
School of Business
North South University
Subject: re-launching of Lalbagh Swan Brand Coconut Hair-Oil
Dear Sir,
We as a group presents this report regarding product re-launching and advertising campaign that is directed towards repositioning a product that you asked us to prepare, as a requirement of the course, MKT 460.
We have prepared this report with pleasure and enthusiasm since this has augmented our knowledge about the importance of marketing strategies. We have provided you with as much information as we were able to gather within the short time period.
It was a great pleasure working on this report. And should you need any assistance in interpreting our report, we will be glad to furnish you.
Sincerely,
Asif Iqbal (ID-063115530) M Nazmur Rahman (ID-071135030)
Shams-E-Siraj (ID-081164030) Ismail Tareen Khan (ID-017915030)
Introduction
Lalbabgh Hansh Marka Narikel Tel, a product of Lalabagh chemical was a premium selling coconut oil in the past decade or so. Once the market leader, it has unfortunately lost its way and is now way behind its competitors. We as a group took the challenge of reviving this product and bring it back to its glory days via our advertising campaign. For this we need a strong advertising campaign to reposition our product in the minds of the customers. We have identified some of the avenues by which we can attain the most effective response in terms of both awareness and of course increasing sales.
Product Description
After careful market research we have found that Lalbabgh Hansh Marka