A Strategic Report on Emirates Airlines
Report Objective
It is important to study of any business, particularly in a global environment of rapidly changing contexts. In this regard, there are several core strategies that management need to consider and monitor in reviewing the ongoing performance of their business. In order to respond to change effectively, management must regularly assess its efficiency in several different areas of the performance of within company life. Management strategists need to identify their competitive advantages, properly position themselves and clearly identify their competitiveness in the marketplace. Therefore, management must constantly analyse and respecify their business objectives as well as setting new strategic goals to keep up their operations in a dynamic environment.
Airlines Industry
We live in a global world that is more interconnected than at any time in history. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet, the world constantly experiences 24 hour a day movement of data, goods, services, and people traveling every corner of the world in less than one day. As quoted by Oxford Economics, “every day in the skies above us; our globalized world has long been woven together by a web of flights, creating ever-expanding social and economic networks across the planet”. (Aviation: The Real World Wide Web 2008, p.7).
In 2011, for example, airlines transported 2.8 billion passengers and 47.6 million metric tons of air cargo and actively connected the world’s cities with 36,000 routes. (The Travel & Tourism Competitiveness Report 2013, p.57).
In addition to the transport of goods, business travel has also grown as companies become increasingly internationally focused. As a result, airline industry is a strategic sector having a crucial role in other industries globalization. According to The airline industry, the outlook for the air travel industry is one of strong growth, but it will not
It is important to study of any business, particularly in a global environment of rapidly changing contexts. In this regard, there are several core strategies that management need to consider and monitor in reviewing the ongoing performance of their business. In order to respond to change effectively, management must regularly assess its efficiency in several different areas of the performance of within company life. Management strategists need to identify their competitive advantages, properly position themselves and clearly identify their competitiveness in the marketplace. Therefore, management must constantly analyse and respecify their business objectives as well as setting new strategic goals to keep up their operations in a dynamic environment.
Airlines Industry
We live in a global world that is more interconnected than at any time in history. In combination with enormous changes to the communications industry and the rapid spread of information via the Internet, the world constantly experiences 24 hour a day movement of data, goods, services, and people traveling every corner of the world in less than one day. As quoted by Oxford Economics, “every day in the skies above us; our globalized world has long been woven together by a web of flights, creating ever-expanding social and economic networks across the planet”. (Aviation: The Real World Wide Web 2008, p.7).
In 2011, for example, airlines transported 2.8 billion passengers and 47.6 million metric tons of air cargo and actively connected the world’s cities with 36,000 routes. (The Travel & Tourism Competitiveness Report 2013, p.57).
In addition to the transport of goods, business travel has also grown as companies become increasingly internationally focused. As a result, airline industry is a strategic sector having a crucial role in other industries globalization. According to The airline industry, the outlook for the air travel industry is one of strong growth, but it will not