Icchapurapu Amrutha Rao (aka Amrutham, played by Sivaji Raja, Naresh and Harshavardhan in different episodes) is the main character of the serial. He is an innocent, gullible middle-aged man. He owns a restaurant called Amrutha Vilas (renamed to New Amrutha Vilas and New Amrutha Terrace Vilas at later points in the serial) in Hyderabad. He dreams of making it big with his restaurant business but each "innovative" step he takes towards that only ends up in losses or at best, breaking even.
Aamudaala Anjaneyulu (aka Anji, played by Gundu Hanumanta Rao) is Amrutham's partner-cum-chef in the restaurant business. He is a sharp yet gullible middle-aged man. He stays next to Amrutham's residence and is a family friend. He gives a lot of out-of-the-box ideas to improve the business. Often, they end up in a disaster.
Sanjeevini (aka Sanju, played by Jhansi, Uma Mahanti, Supraja, Anita Chowdary in different episodes) is Amrutham's wife. She is a house-wife and occasionally helps Amrutham run the business. She is ambitious and smart. She mostly stays in the village to take care of her child.
Aamudaala Santha (aka Santha, played by Ragini) is 'Anji's' wife. She is an employer in the AG office and occasionally helps Anji & Amrutham to run the business. She is ambitious yet smart. Her son 'Maruthi' studies in other town.
Gongali Appaji (aka Appaji, played by Sivannarayana) is the owner of all the houses that Amrutham runs the restaurant in. He is an annoying miser who imposes unreasonable and unlawful penalties on his tenants. He does not let anyone cook at his home and takes parcels from Amruth Vilas for free by virtue of being the owner of the house. He wears colorful clothes and a gold coated wide belt. The belt is unique and passed on as a heritage in his family. It is often a point of fun in the serial. In the 282nd episode titled "Belt Bhagavatam", it is revealed that anyone who touches the belt becomes cruel, selfish and sadistic.
Sarveswaran (aka