business plan

Contents
Contents 1
CHAPTER ONE: THE BUSINESS 5
1.1 Company Summary 5
1.2 Company Ownership 6
1.3 Mission Statement 7
1.4 Vision Statement: 7
1.5Keys to Success 7
1.6 Objectives 8
1.7 Partners 8
1.8Capital requirement 8
1.9Set up cost 8
CHAPTER TWO: ORGANIZATION AND MANAGEMENT 9
2.1 Organization structure of Sherig tutorial centre 9
2.2 Management team 9
2.3 Skills required for Sherig tutorial centre 10
2.4 Recruitment and selection plan 10
2.5 Organizational chart 10
2.6 The roles and responsibilities 11
2.6.1 Principal 11
2.6.2 Administrative manager 11
2.6.3 Caretaker 12
2.6.4 Physics teacher 12
2.6.5 Chemistry teacher 13
2.6.6 Biology teacher 13
2.6.7 Math teacher 13
2.6.8 Accounts teacher 13
2.6.9 Commerce teacher 14
CHAPTER THREE: BUSINESS ENVIRONMENT 15
3.1 PEST analysis 15
3.1.1 Political-legal environment 15
3.1.2 Economic environment 15
3.1.3 Socio-cultural environment 15
3.1.4 Technological Environment 15
3.2 SWOT analysis 16
3.2.1 Strengths 16
3.2.2 Weaknesses 16
3.2.3 Opportunities 17
3.2.4 Threats 17
3.3 Market Analysis Summary 17
CHAPTER FOUR: MARKET ANALYSIS 18
4.1 Market Segmentation 18
4.1.1 High school Students 18
4.2 Target Market Segment Strategy 18
4.3 Service Business Analysis 19
4.3.1 Competition and Buying Patterns 19
CHAPTER FIVE: MARKETING AND SALES STRATEGY 21
5.1 Marketing Strategy 21 5.2 Sales Strategy 22
5.3 Sales Forecast 23
5.4 Strategy and Implementation Summary 25
5.5 Competitive Edge 25
CHAPTER SIX: OPERATIONAL PLAN 26 6.1 Operational Plan 26
6.2 Capital Raised 27
6.3 Business premises 27
6.4 Working hours 27
6.5 Commencement date 28
6.6 Communication 28
6.7 Future Expansion Plan 29
6.8 Human Resource Requirement 29
6.9 Sherig Tutorial Centre 29
CHAPTER SEVEN: FINANCIAL PLAN 30
7.2 Financial Plan 31
7.3Calculation of depreciation 32
7.4Cash flow statement for three years 33
7.5Partner's Capital 34
7.6 Balance Sheet 35