Case Diagram
Executive Summary
Overview
The purpose of the Stonebrook Resort Survey Project (SRSP) is to improve the current guest satisfaction survey process. The scope of the project is to improve the way the guest survey responses are captured, stored and tracked. Additionally, it will help the Marketing department identify “happy” guests in order to provide these guests with resort promotions.
The purposed solution is to install the Survey Management Application (SMA) on hotel computers. This program will allow hotel management to capture and store the survey responses electronically. Additionally, this program has reporting and tracking capabilities.
Business Challenge/Background
With the number of resort guests increasing it is becoming more difficult to keep track of the survey responses. The current survey process is a very manual process that causes a delay in reporting and identifying areas of the resort that require improvements. In addition there is hazard with the limited storage space at the resort. The resort has already received a warning from the Fire Marshal regarding excessive combustible material being stored in a small room. Last, the Marketing department is currently unable to target the “happy” guest in a timely manner for re-marketing purposes.
Project Objectives
Create a more efficient way to collect survey responses in a timely manner
Reduce the amount of time it takes to create survey response reports
Efficiently communicate resort issues to management reducing the amount of time it takes to address guest issues
Eliminate storage of paper surveys
Provide marketing department “happy” survey results in a timely manner
Requirements
Allow hotel management to identify resort issues in a timely manner
Allow hotel management to create reports and track improvement process
Capture and store guest responses electronically
Eliminate the storage hazard identified by Fire Marshal
Allow the Marketing department a more efficient
Overview
The purpose of the Stonebrook Resort Survey Project (SRSP) is to improve the current guest satisfaction survey process. The scope of the project is to improve the way the guest survey responses are captured, stored and tracked. Additionally, it will help the Marketing department identify “happy” guests in order to provide these guests with resort promotions.
The purposed solution is to install the Survey Management Application (SMA) on hotel computers. This program will allow hotel management to capture and store the survey responses electronically. Additionally, this program has reporting and tracking capabilities.
Business Challenge/Background
With the number of resort guests increasing it is becoming more difficult to keep track of the survey responses. The current survey process is a very manual process that causes a delay in reporting and identifying areas of the resort that require improvements. In addition there is hazard with the limited storage space at the resort. The resort has already received a warning from the Fire Marshal regarding excessive combustible material being stored in a small room. Last, the Marketing department is currently unable to target the “happy” guest in a timely manner for re-marketing purposes.
Project Objectives
Create a more efficient way to collect survey responses in a timely manner
Reduce the amount of time it takes to create survey response reports
Efficiently communicate resort issues to management reducing the amount of time it takes to address guest issues
Eliminate storage of paper surveys
Provide marketing department “happy” survey results in a timely manner
Requirements
Allow hotel management to identify resort issues in a timely manner
Allow hotel management to create reports and track improvement process
Capture and store guest responses electronically
Eliminate the storage hazard identified by Fire Marshal
Allow the Marketing department a more efficient