1. Size matters! Sizing is an important business when you’re selling clothing, and sloppy or absent sizing information can lead to an insurmountable queue of returns. If you’re selling new clothing, be sure to include information about cut (“these run small,” “these run large,” “these are tight around the waist/bust”) and any conversion information necessary to keep an international audience happy (“European 38 is like an American women’s 4”). If you’re selling used clothing, be sure to look at tags for sizing details and to supply them in your listing or to try them on in comparison to other clothing and describe approximate sizes in your listing.
2. Images are essential. Would you buy a piece of clothing you had never seen? Asking an eBay buyer to bid on clothing on the strength of brand name alone or on the strength of just one photo is virtually the same thing. Include multiple photos showing the clothing from as many angles if you can. If possible, show it on a model or mannequin.
3. Buyers want to know more about fabric. It isn’t always easy to see the type of fabric from which a clothing item has been made when looking at photos or images online. At the same time, the kind and quality of fabric used in a clothing item is often of absolute importance to the buyer. Describe the fabric in detail—rough or soft, dense or airy, threadcount and type of material if possible, type of dies, handmade vs. machine-made—anything that will give a prospective buyer some indication of how the clothing item