In order to persuade a certain group of people, a journalist must construct an article with a direct purpose and with a message. ‘Rainbows for Kate’ was written with the intent to inform readers of how friendship is very strong and is always with you when times get hard. The authors viewpoint is clear as every paragraph she talks about the meaning of life, love and friendship. This article is about how two friends come together from another mutual friend and discuss these three things. The ideal reader of this text would feel sympathy and understand why the writer would want to write this article.
Instead of directing an article to the general public, a journalist must select a target demographic in order to successfully market the article and its ideas to a narrower, more specific group of people. ‘Rainbow for Kate’ was published in the middle of Marie Claire, spreading from page 102 – 106. As it was published in Marie Claire, this indicates that the target demographic for the article is an older group of people. More specifically, the target audience includes ambitious, kind hearted adults aged 25 and above, who enjoy life and no matter what life throughs at them they will always keep positive and take it on and all it has to offer. The target demographic is also