E business report
CB2505 E-Business
Entrepreneurship Project
Business Report – Tennis Corner
Table of Contents
1. Executive Summary
Tennis Corner provides one-stop service for customers who want to learn tennis from offering tennis class to buying tennis equipment. Inspired by Tutor Kingdom and Groupon, Tennis Corner is a combination of both that we create an online platform for customers to match with our professional coaches and do shopping for tennis equipment. Moreover, we also provide direct access of booking public tennis court. By providing this convenient service, we expect to make tennis more accessible to Hong Kong people in order to make this sport more popular.
As a new company, in order to introduce our company and services to the customers, promotion would be made through web 2.0 tools, including the Facebook and smartphone apps. In addition, the revenues of Tennis Corner would mainly rely on the commission charge on coaches in short term, together with the advertisement revenue from the advertisers in long term. The initial investment would be HKD100,000 and the payback period would be within 2 years.
As Tennis Corner has its outstanding competitive advantages, marketing strategies and revenue model, it would able to generate sustainable income and become one of the leading companies in the market within 3 years. If we have sufficient capital, we will expand our business of online purchase of tennis equipment and online class registration to China or other Asian countries in 5 years.
2. Vision and Mission Statement
Mission:
To promote tennis in Hong Kong by offering one-stop service for people who are interested, especially the young generation.
To nurture talented local players to compete in local tournaments.
Vision:
To reach 50,000 registered members in 3 years and expand our service to Mainland China and other countries within 5 years.
3. General Business Description
Our business focuses on providing the service online,
Entrepreneurship Project
Business Report – Tennis Corner
Table of Contents
1. Executive Summary
Tennis Corner provides one-stop service for customers who want to learn tennis from offering tennis class to buying tennis equipment. Inspired by Tutor Kingdom and Groupon, Tennis Corner is a combination of both that we create an online platform for customers to match with our professional coaches and do shopping for tennis equipment. Moreover, we also provide direct access of booking public tennis court. By providing this convenient service, we expect to make tennis more accessible to Hong Kong people in order to make this sport more popular.
As a new company, in order to introduce our company and services to the customers, promotion would be made through web 2.0 tools, including the Facebook and smartphone apps. In addition, the revenues of Tennis Corner would mainly rely on the commission charge on coaches in short term, together with the advertisement revenue from the advertisers in long term. The initial investment would be HKD100,000 and the payback period would be within 2 years.
As Tennis Corner has its outstanding competitive advantages, marketing strategies and revenue model, it would able to generate sustainable income and become one of the leading companies in the market within 3 years. If we have sufficient capital, we will expand our business of online purchase of tennis equipment and online class registration to China or other Asian countries in 5 years.
2. Vision and Mission Statement
Mission:
To promote tennis in Hong Kong by offering one-stop service for people who are interested, especially the young generation.
To nurture talented local players to compete in local tournaments.
Vision:
To reach 50,000 registered members in 3 years and expand our service to Mainland China and other countries within 5 years.
3. General Business Description
Our business focuses on providing the service online,