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E Commerce
Why is Elemica described as an example of an industry consortia net marketplace? How does it differ from other types of net marketplaces like ChemConnect?
Industry consortia are at an advantage when compared to independent exchanges because, unlike the venture-capital-backed exchanges, they have deep-pocket financial backing from the very start and guaranteed liquidity based on a steady flow of large firm orders. Elemica is described as a consortia net marketplace because industry consortia are usually owned collectively by the major firm participating in the consortia while private industrial networks like ChemConnect usually are created by a single sponsoring company If you were the owner of a small chemical company, what concerns would you have about joining Elemica?
Some of the concerns about joining Elemica if I were a small business owner would be being concerned that their ability to be able to respond to requests for large quantities of commodities that might be requested by partners. Being with Elemica it does require some level of knowledge to use their system. However, Elemica offers a Web portal for companies that haven’t fully transitioned as like the larger global chemical companies. Overall, Elemica reduces the burden of having IT employees on hand.
Elemica claims to provide a community for participants in which they can transact, coordinate, and cooperate to produce products for less. Yet these firms also compete with one another when they sell chemicals to end-user firms in the automobile, airline, and manufacturing industries. How is this possible?
The chemical industry has a history of working with companies both buying and operations that can serve customers better. By keeping bids and quotations unknown to potential buyers, and the community pool large, members can
Review the concept of an industry-wide private industrial network and describe how Elemica illustrates many of the features of such a

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